Mom Owned and Operated
Candid conversations with and for moms about the real deal of raising a family, running a business, and remembering yourself.
Tired of the fluff and just want real talk about what it takes to succeed as a mompreneur? Then you've come to the right place.
Join your host, business growth strategist Rita Suzanne, as she dives into the nitty-gritty of building a business while raising a family. With over 10 years of experience helping women entrepreneurs thrive, Rita knows what it takes to make it all work.
In each episode, Rita sits down with inspiring mom business owners to uncover the strategies, mindsets, and tactics that are actually making a difference in their lives and businesses.
Tune in and discover the secrets to building a successful business without sacrificing your family or yourself.
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Mom Owned and Operated
Seven Daily Tasks to Rely on Habit vs Discipline with Dr. Sha'Rose Erion
In this episode of the Mom Owned and Operated podcast, Rita Suzanne and Dr. Sha'Rose Erion discuss raising a family, running a business and remembering yourself.
Dr. Sha’Rose Erion is the owner and CEO of Rose Pelvic Physiotherapy, an award winning Pelvic Floor Physical Therapy clinic helping the black birthing community, transgender community, and folks wanting better intimacy, live an authentic and pain free life.
In addition to being a pelvic floor physical therapist, Dr. Sha’Rose is a certified Hello 7 business coach for BIPOC and LGBTQ+ creatives and service providers. She works to decrease mindset blocks, increase authenticity, and propel business and revenue growth Dr. Sha’Rose is a Florida Girl, born and raised, an avid Miami Dolphins fan, and a lover of foods of all kinds. Her passion is in providing under-served and marginalized communities with the education and affirming care they deserve through wholeness and authenticity.
Dr. Sha’Rose graduated with her Bachelor of Science from the University of South Florida, in Tampa, her Doctor of Physical Therapy degree from the University of St. Augustine, in Austin, and has trained directly under manual physiotherapists in Queensland, Australia. Dr. Sha’Rose has written for magazines such as Live Affirmed Magazine and MomPreneur Magazine.
She has been featured in various online publications as a health and wellness expert, is a public speaker for institutions such as UAH and others, is a world record holder, and listed as Huntsville Business Journal's 2024 Top 40 Under 40.
You can connect with Dr. Sha'Rose on her website, on Instagram and LinkedIn.
Send a text message! Email, if you want a reply though. ;)
P.S. You can find more interviews at momownedandoperated.com and learn about working with Rita at ritasuzanne.com/apply/
Hi, I'm Rita, Suzanne and this is Mom Owned and Operated. Today I have my guest Sharose with me. I'm so excited to chat with you and learn all about you, your business and your family. Please tell us about all the things and let's get started.
Dr. Sha'Rose Erion:Hey, hi, rita, I am so glad to be here. Yes, I am Sharose Dr Sharose by profession. I am a pelvic floor physical therapist by training and a certified business coach from running my own business. I am owner of Rose Pelvic Physiotherapy in Huntsville, alabama. And yeah, I am a mom of two, like rambunctious boys six and three and wife you know my husband's great whatever. And yeah, so I work with moms and folks to just help them clear some of their mind blocks and things like that within my practice.
Rita Suzanne:Love it. So how did you get started in your business?
Dr. Sha'Rose Erion:Yeah. So public floor physical therapy. I got started with that while I was in school. I had my first son and I realized that, you know, there's this gap that's there between you know, when you have a baby and then when you go back to your normal activities, and there's really no one in that space and so worked for a couple of people and just wasn't getting the flexibility that I needed as a mom and understanding. So I was literally one year postpartum when I started my business with a little baby and I was like you know what I have to? I just have to do this. You know, I'm having panic attacks on my way to work, so I want to be home, I want more flexibility with stuff, and that's how I got started in pelvic floor physical therapy.
Dr. Sha'Rose Erion:And then, as I was building out that practice and meeting everyone and making all these connections, I'm having conversations with other business owners and I'm just like, hey, you know, if you did this or change it this way, you one can make a lot more money and you'd be a great resource for me to send people to. And they were like, oh, okay, cool. And they're like you know what? I made money doing that and I was like, wait a minute, you're making money off of these suggestions of ways that you can serve my people.
Dr. Sha'Rose Erion:I there's something to this. I had a conversation with one of my really good friends, told her to read a book and she went off and made $40,000 the following couple weeks and I was like, wait a second, I'm so proud of you, congratulations. And I think I need to look into this business coaching because there's something about having a conversation with someone and just pointing out the things that seem obvious to me, that when you go in and you adjust them, you can make more money, you can have a better, just experience within your business, and that's how I got started over the last year as a business coach.
Rita Suzanne:Okay, well, first, I'm sure everybody wants to know what is this book.
Dr. Sha'Rose Erion:Yes, fair, fair. Um, yes, fair fair it is. We should all be millionaires. So, rachel Rogers, like I read that book and it just completely changed how I functioned and how I worked in business, but then even in my life. And so I was telling my friend all this stuff, and she, we literally went to the bookstore, walked to the bookstore after we hit Ulta, all this stuff, and she, we literally went to the bookstore, walked to the bookstore after we hit Ulta and I was like, pick it up now and she read it. She read through it super fast. And I told her one thing. I told her I was like hey, don't change your pricing. She told me she wanted to change her pricing. I was like, no, don't change your pricing, lower it?
Dr. Sha'Rose Erion:She did. She wanted to lower it. But she was in this really great place where she had offers that were free, that were low cost, and then, of course, a high cost, and I was like you're so accessible, don't do that. And so she did it. But then she also put out an initiative, like right after that, and she was able to bring in $40,000. And I was just like that's, that's wonderful. You read the book and you did the things, and so I went on to become a Hello7 certified coach, so I'm actually certified within the systems of the Hello7 program.
Rita Suzanne:I love it and that book was so amazing, Of course I listened to it. I listened because I love audio books. I cannot, actually I have no attention span for sitting down and reading books. I don't know what it is, but I used to sit down and read books, you know, and especially unless there's like a workbook, like a company and workbook or something like that that's the only way that I could actually sit down and do actual books. I don't know what it is about me.
Dr. Sha'Rose Erion:I love the feel of books, just like the paper of them. I do really bad with digital because I get distracted and I pop into all the other things. But oh, paper books. I love the smell of them.
Rita Suzanne:Yeah, I mean, I do, I have, I have a whole bunch of them, but I just cannot focus long enough what it is. But I'll listen to audio books on bike rides or walks or in the car when I'm going to the gym or something like that. So I feel like that's my time to really listen and kind of take note, and then I'll stop and I'll make notes in my little, you know, in my notes app and all of the things. And that book was definitely it's on my list of one of my favorites and so I think she is brilliant and so I love that you got certified in that. So we are talking today about habits over discipline. So let's let's pivot a little bit and talk about those. What are some habits that help push your business and your health forward?
Dr. Sha'Rose Erion:Oh man. So when I was thinking of, you know ways to help people and you look at it like, ok, discipline and motivation they get you far, but habits, really, honestly, can get you so much further. I personally would not like just depend on my own discipline and motivation, because some days it is just not there, like it's not there, but I know that I have to get up and brush my teeth every morning and so that's a habit that I can do. So there are seven that daily. With these habits, you can go on and just be on top of stuff. One of those is connecting with your squad, right, so connecting with the people around you that give you the energy that can build you up, that can be honest with you. Those are sometimes the ones that I don't want to talk to, but I need to.
Rita Suzanne:That's right. They're the ones that push you the most.
Dr. Sha'Rose Erion:I'm that person, so I'm like so yeah, so what, you need those people in your life. Then another one is looking at your money, right?
Dr. Sha'Rose Erion:So, that can be a motivator, right, looking at your money can be like, ooh, I don't like what that number looks like, let me go out and push a little more. Or it's like, hey, I've done all this pushing and I'm in a really comfortable place right now. Let me pause here. We can focus on maybe some other systems that we need to work on. I'll tell you, personally, that was one that I avoided doing for so long. Oh, cause it was so terrifying. Like financials, for me, were just like, let me ignore it. There's something coming in and going out. I'm okay, you know.
Dr. Sha'Rose Erion:One of the other ones is moving your body. So we're talking about health, we're talking about wellness. Moving our body is such a big just part of being able to function within our day. As a public therapist, by training Like, I'm a movement specialist so finding different ways to move freely that give you the energy that you need and then allow you to feed back into what you have to do for that day. So one of my favorite, though, is delegating a task on your to-do list to someone else. Yeah, like someone or something else. So, like, if you're thinking of cooking dinner, you know, is there a way that you could do some meal prepping, or could you order out, or you have to pick up dinner. Could you have someone else pick it up and bring it to you? That one is a tough one, because we like to feel like we can do all the things and I get so tired of doing all the things. I don't know about you.
Dr. Sha'Rose Erion:Used to do all of the things one of the other things is to set or enforce a boundary so setting and setting boundaries can be easy, like no, I don't want to work after three o'clock, so I'm not going to work after three o'clock. But then you get that person that comes in and there's like, hey, I really can only get there at like four, could you please let me come in? You know, and enforcing that boundary is truly the part where it's like, hey, you really have to dig down deep, say no, even though it might suck or might hurt your feelings, and really enforce what you've already said, that you can't, you know, adjust for Right. One thing that I think folks have kind of gotten into place of is kind of thinking million dollar thoughts, or positive thoughts, like affirming thoughts. That's a huge one, because when you're able to speak into it and you're able to, you know, see what the future looks like, you're able to really work towards that.
Dr. Sha'Rose Erion:And then, of course, the last one is doing one money generating activity, and that's just. You know, maybe making that call that you were going to put off till tomorrow, right? Or you know, reaching back out to that person that you've kind of been putting off. So doing one thing that's going to generate money for you a day is going to help you just continue to build that habit, right, you're going to want to make more money because you've now done this every day.
Rita Suzanne:Yeah, definitely. I think that a lot of times people are business owners, get so caught up in the busy work that they don't actually think about the sales aspect, right, or the marketing. They're into the busy work and then they're like I don't understand why I'm not making money, and those are kind of what I would consider profit leaks. Right, you're leaking money over here because you're missing this opportunity to generate some income.
Dr. Sha'Rose Erion:Yeah, which you know we get caught down in, like those busy. The busy work is so easy right, because we were accustomed to that, like answering the emails or getting back on those calls and things like that but there really is just when you get on a money generating type of activity, you're just like oh no, this is a sales call, this is going to right at this moment, that invoice is going to be paid and I'm going to get money in my account. That's a whole different type of feeling.
Rita Suzanne:Yes, I know, but they feel like they're doing something right Because they're actually doing something that they think is moving the needle forward. But they're really not and so I try to, you know, help people understand like well, we're really not. Like posting on social media is great, but is it actually a sales activity? Not always right, it's not always.
Dr. Sha'Rose Erion:It really depends on it, on everything really oh, and social media is such a like that can be. It's so enticing because you get that immediate, sometimes like people liked it, people are commenting. You get that immediate sometimes like Ooh, people liked it. Ooh, people are commenting. You get that validation that we were talking about a little bit earlier. But it's also like are you getting people from social media? Are people you know scheduling calls with you? If not, you're just kind of having fun, which isn't bad, but it's not moving you forward.
Rita Suzanne:Exactly Right, and really knowing your numbers. That's part of it, right, and that's like knowing those financials and knowing you know. And so I always tell people look at their numbers at the end of the month, right, look at your sales numbers, look at your bank, looking at your bank account, and looking at those numbers or looking at, like, whatever you're using for your, your QuickBooks or your FreshBooks, or whatever you're looking for your numbers for your, your QuickBooks or your FreshBooks, or whatever you're looking for your numbers, what are you selling? What are you selling the most? And that will let you know where you should be spending your time, right, like, why are you focusing, trying to sell this offer, when this one is making more money for you?
Rita Suzanne:And you know, I think that a lot of times people get stuck in that and they're not really looking at the data to kind of back up the, the activities that they're doing, and then they kind of get lost in the whole process and lost in the sauce, and you know. That's what happens, though, when you are not, when you're doing it by yourself. Right, it's a lot, and that's why it's important to have a team delegate, kind of. You know, get a coach, get somebody else to kind of come in and help you, because oftentimes we're so close to our business that it's hard for us to see anything else, and so I think that that's why it's important. Like you said, you came in and you advised them like, hey, like, do these, like, make these tweaks. And they made the tweaks and it helped you and it advise them like, hey, like, do these, like, make these tweaks. And they made the tweaks and it helped you and it helped them.
Rita Suzanne:And I think that you know that's important for people to to do. So why should people rely on habits versus like motivation or discipline? Because you know, oftentimes we get we're like, oh, we're not, I'm we're not, I'm not motivated, I'm not disciplined enough to do this. How do you form more habits over just plan or habit or motivation?
Dr. Sha'Rose Erion:yeah. So, just like when I was talking about, you know, brushing your teeth in the morning, right at some point our parents or maybe we self-taught ourselves like, hey, we gotta get up every morning, we gotta brush our teeth, get ourselves dressed and start our day, and that's a habit that we formed every single day. Now I don't know about y'all, but brushing my teeth at night was a habit that even still I struggle with. I did not, I get lazy, I get in bed, I'm like, oh, the sink is so far, but it was one of those things that I had to initially rely on, like discipline and motivation, and so sometimes it didn't happen. And but when we, when I built a habit around it me and my husband, we have we call it toothbrush conversations and at night we brush our teeth and we talk about just the randomness of stuff, like absolutely random.
Dr. Sha'Rose Erion:We think we have a podcast, we don't, but it's a habit that we built around it so that I would brush my teeth at night and you know, I look forward to that time together, but I also I brush my teeth and my dentist is happy with that. And building that habit versus relying on my own discipline and motivation, which can be flexible, right, we think about things as we go through the month and where we put our motivation and our ability for discipline at, and sometimes it's just not there to will ourselves. You know, I know all the benefits of it, I know how great it is and I know my breath is going to smell maybe better in the morning. I still don't have it. But building something that is, you know, a joy around it or a habit that I can, I can say hey, I enjoyed this moment. And then that's how we build a habit, versus relying on discipline and motivation, because we we tend to do habits over, you know, things that might motivate us.
Rita Suzanne:So is there a technique or something that you recommend that people use, like, is there a checklist or something Like how do you recommend that people, like, actually do the habits? What do they do?
Dr. Sha'Rose Erion:Yeah, so the joy part of it. Find the joy in one. Right, we went through seven daily tasks. Which one of them brings you the most joy? Or like this moment is kind of exciting for you and start there and start small, like when we're building habits. You don't want to jump into the whole list of like okay, there's these seven things that I need to do every day. I'm going to do all seven of them. Like that's just, that's not realistic and it's not sustainable. And that's what we're looking for is sustainability. Just like when we're starting a workout program. I have people who are just like I'm going to work out five days this week and I'm like why can we start with one?
Rita Suzanne:or two days, not even that. They'll say. I'm going to work out every single day, but also, I'm going to change my diet, I'm going to stop eating sugar and I'm going to stop caffeine all at once, right? So you can't do all of the things at one time. Let's just start slow, because otherwise you get overwhelmed and then you do nothing, and that's the. That's typically the the problem, especially when it comes to our health. Right, like we're, we're like all or nothing when it comes to our health, and that's what I see the most when it comes to. But that's why it's important to have that accountability and have somebody else to help you through the process. So, is that something that you help people through is kind of like sticking to those habits and kind of maintaining the process of going through them.
Dr. Sha'Rose Erion:Yeah. So, finding things that bring you joy, that bring you peace, that can clear up a little bit of clutter in your mind, that's where we start. And then, yeah, the accountability of it. So having someone who's there, part of that is your squad, right. Finding those people who can keep you accountable where it's like hey, you said you were going to do this yesterday. Did you have a chance to do it? Why didn't you do it? That can be your coach, but it also can be that business partner or that best friend who knows how you function and, yeah, but that is a place that I do help people. Just give them that accountability of like okay, we said these three things that we were going to do this following week. Why didn't we do them? Or why did we do them?
Dr. Sha'Rose Erion:Getting to the core of like oh, I was just so tired. Okay, well, why were you tired? Well, because I stayed up watching this movie. Well, why did you stay up watching that movie? Tired, well, because I stayed up watching this movie. Well, why did you stay up watching that movie? And so, really getting to the core of the why, it's almost like having like your two year old like. Why, why?
Dr. Sha'Rose Erion:why, Right If you go into it with that and then you can have that ability to be more accountable to the things that you are sending into place, the habits that you're creating.
Rita Suzanne:So I know that you help people with their businesses, and I know that you have the pelvic floor therapy. Is that something that you only do locally, or is that something that you do online, remotely, as well?
Dr. Sha'Rose Erion:Yeah, so for business wise, I do that all over the world, all over the place, any business owners I work with. I love my local community, of course, because it's just easier to connect in person, but I also love virtual setting. Same thing with public health therapy I work with people locally in person. This is actually my office location in downtown Huntsville that I'm in right now, but I do virtual as well. It's all about accessibility, you know, because sometimes you just don't have those resources close Right, and so what is the importance of the pelvic floor therapy?
Dr. Sha'Rose Erion:Okay, yeah, I feel like, honestly, that's my special sauce.
Dr. Sha'Rose Erion:You know, when I, when I'm thinking of all the things that I'm working with with my business owners, there's just this place where I get, when I'm like, okay, y'all, I'm gonna get a little bit in your business, like private business, can you tell me, like, how are you pooping and peeing goes into not only your body but it goes into your business too, and so the importance of that is just that there's so many of us that have walked around with things that we just didn't know there was hope for us out there, for I think of leakage or pregnancy and postpartum.
Dr. Sha'Rose Erion:You know the pains and aches that we're just told oh, that's just normal because you're aging or you're a woman or you're pregnant, which I feel like cool. Those are all true, and I feel like there are some things that we can do that I'm not as in as much pain or I'm not suffering as much. And that's where the public health really comes in. And taking that knowledge and putting it into my business owners and saying, hey, we're going to focus on the health of your business, but I need to focus on your health too, so that you're having joy and the ability to really create what you need to in this space.
Rita Suzanne:Yeah, I agree. I think that you know I've been doing this for 10 years and those times that I wasn't physically and mentally feeling at my best are the times.
Rita Suzanne:I struggled the most and and so being at my best physically and mentally has really, really helped me to, you know, perform better overall. And so I think that, regardless of what it is like, try to get those things taken care of and seek out the the help that you can, and you know, so I think you know after, especially me, like having to see sections and really getting it to like the pelvic floor therapy. I think that's important and isn't really something that I sought out. Of course I researched it because I'm a huge researcher and, like try to do my little bit of due diligence, but it really isn't something that I have looked into. But now I'm I'm about to, I'm about to really get into it, because it wasn't something that I really was considering until now. So I love that and I'd love to know, like some tips maybe, if you have some tips for women that they could do at home. You know, without seeing them obviously be a case by case situation, but you know what, what are some suggestions that you would give for women?
Dr. Sha'Rose Erion:Yeah, oh, I love it, okay. So, especially my C-section mamas, I the just the recovery of that. I can get on a whole soapbox but I won't. And just the ways that resources aren't available after a C-section because it's a major surgery and you have to not only take care of yourself but now a little human. They're just like don't lift anything heavier than this baby and like you got it, you know. But some of my go-to tips that I give folks is proper breathing. Which people are like I know how to breathe and I'm like, yes, we do all know how to breathe because we're alive. However, are we breathing deeply?
Dr. Sha'Rose Erion:You know are you taking those really diaphragmatic, going deep into the belly, kind of pushing that belly out space where it's getting deep enough to hit your pelvic floor and expand things and also bring your heart rate down right and expand things and also bring your heart rate down right. A lot of us in this entrepreneur space are kind of type A we're go, go, go, we rest when our head hits the pillow, that's it. So we have to find those times in our day where we take those big breaths and really bring down our heart rate and really slow down the process. And that's also really great for your pelvic floor, it's really great for recovery and it's one of the things that I start with immediately and honestly most of my coaching sessions, actually, I start with a big breath. One of them is for me to settle myself down, because I'm always like, oh okay, what can we get into? And so we actually go in and we connect, we take a big breath, we let ourselves settle a little bit and then we get started into things.
Dr. Sha'Rose Erion:So breathing is one of the tools that you can do really get into that belly, think that maybe I have a tight pelvic floor or tightness here and that's why, or weak and that can be the case, but most people are walking around um with just too much tension. You know we're all here, we're, we're got children that stress us out sometimes and we're just sometimes trying to all the things. So stretches are really great to be able to get you in that space as well. I love a good like happy baby stretch or a child's pose, getting the legs really wide and really feeling it in those inner thighs. Those are some of my go-tos for just getting in a space where you're able to then go into some of your strengthening type things. So Kegels or any type of exercise that you're doing squats, I say breathe.
Rita Suzanne:That I always love to talk about is self-care and one of the reasons why I started this podcast was because I was going through some things and I wanted to know how other moms are able to raise their families, run a business but, more importantly, remember themselves, because at the time I wasn't really doing a good job at taking care of myself, and so I like to touch base with other moms and see how they are remembering themselves, and so tell us how you are doing that.
Dr. Sha'Rose Erion:Oh man, I've actually had to do a reset of my self-care, probably this time last year I decided I was like, okay, I'm going to start getting my hair done more frequently, I'm going to get my massages, acupuncture. I started doing a lot of physical self-care to just feel better, so that I could perform better. And recently, over the last couple of weeks, I have a colleague actually who wrote a book on the different types of self-care and I was like, wait, I'm filling this cup of physical self-care, but there's emotional, you know, there's mental, and so that is where I'm at right now. My self-care is expanding beyond, just like getting my nails done, getting my hair done, you know, wearing nice clothes. But it's also emotionally. Am I being taken care of? Am I being listened to when I talk? Am I listening to someone actively when they're talking? And, yeah, I'm feeding into myself so much more. But also it's not costing me as much money, because I was spending a lot of money on my hair and on my makeup.
Rita Suzanne:Yeah, I like to say that in the beginning, a lot of times women would bring up you know, getting their hair done or their nails done or things like that for self-care. But then, the more that we would dive into it, the more we would kind of talk about self-care just being like, maybe, taking a bath by myself or locking myself in the bathroom and being like just for five minutes so that I could catch my breath, you know, just just. Or sitting in the car alone, you know just. You know just for, just for a moment, and those things just to help reset your, your, your mind, because oftentimes we just have so many things, as you mentioned, just going on.
Rita Suzanne:And I think that often we as a society, like associate self-care with you know the pretty, like the getting our nails done, to the spa and all of those things, and that's not. Those are great things, don't get me wrong. And they do, they can feed your soul, but that's not necessarily, that's not all you need and you know it's not enough and especially it doesn't, it doesn't sustain you through the day to day, right, the day to day, is you taking that minute, that five minutes to, you know, to catch your breath and to take a walk. Whatever you need to read the book.
Dr. Sha'Rose Erion:To read the book. I have a transition period because my kids get up early 5am. So between 5am and by the time I get to my office I have to take a good 15, 20 minutes to lay on my couch, do a couple breaths and prepare myself to get into the work that I have. And at the end of the day I take that same five to 10 minutes before I go pick them up or before I walk into the house. It's just like a nice transition period to get into the next phase of things.
Rita Suzanne:Yeah, I love that. I think that that's a good way for you to let that day go, let that aspect go, and then come in fresh with a fresh, clean mind of what, where. Whichever way you're transitioning, I think that's a lovely way to do it. So where can everyone find you? Where are you at?
Dr. Sha'Rose Erion:Yes, I am on Instagram heavy on Instagram, I love it. And in my what is my handle? You're at your pelvic ally. And then my website is another way. It is rose pelvic physiocom. I did not do myself any favors with the length of any of my branding.
Rita Suzanne:Okay, and so they can also schedule a free consultation with you if they want to chat with you further about business consultation or the pelvic floor therapy right.
Dr. Sha'Rose Erion:See the separate links to be able to schedule those things. They are separated, but there is a discovery call that I encourage everyone to do. It's a nice 20 minute conversation that we have and get a little bit into your business and start doing a slight bit of coaching and really diving into the things that you're having a challenge with and seeing how we can work together. Same thing with the consultation for pelvic floor therapy. You schedule that and then we just dive into. We get a lot more into your business. Okay, like I'm asking questions on all the things because, one, I'm nosy and two, it is important.
Rita Suzanne:Right, of course she's like I need to know all the things. Are you accidentally tinkling on yourself Like, is it happening? Okay, it's been such a pleasure chatting with you. I appreciate you coming on and taking the time. Thank you so much for being a guest. Thank you for having me of course.
