Mom Owned and Operated

Optimize Your Website for a Better User Experience with Kelsey Romine

Rita Suzanne Season 6 Episode 76

In this episode of the Mom Owned and Operated podcast, Rita Suzanne and Kelsey Romine discuss raising a family, running a business and remembering yourself.

Kelsey is a teacher turned mompreneur, specializing in WordPress websites for busy coaches and service providers. She focuses on strategy first before implementing a design to ensure that the website is working for you and can be one of the best marketing tools for your business. 

If you’re tired of spending all of your time trying to market your business, sending traffic to your site and not booking clients or reaching your sales goals, it might be time to take a look at your website strategy. Kelsey loves sharing aspects of website strategy that you can start implementing today!

You can connect with Kelsey on her website, on Instagram, Facebook and LinkedIn.

Send a text message! Email, if you want a reply though. ;)

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P.S. You can find more interviews at momownedandoperated.com and learn about working with Rita at ritasuzanne.com/apply/




Speaker 1:

If I do, I'll share it with you. Okay, hi, this is Mom Owned and Operated. I'm Rita, suzanne, and today I have my guest Kelsey with me. Kelsey, I'm so excited to chat with you about all of the things. Please tell us all about you, your family and your business.

Speaker 2:

Hi, thanks so much for having me. So I am a WordPress website designer and I specialize in working with coaches and service providers, focusing on strategy first before even designing, to make sure that the website is optimized to attract your target market and actually do work for you, even when you want to spend time offline with your kids or by yourself, whatever floats your boat at that moment. I know that very well because I have three littles also. I have a five-year-old, a three-year-old and a one-year-old, so I know how busy mom life is. I know that you don't have every second of the day to spend marketing your business or to spend in your DMs, on social media, et cetera, and neither does your target market. If you are trying to talk to women or moms especially like we just don't have the time to be looking at websites that have so much content on it that I am really passionate about optimizing them for the busy moms in in life.

Speaker 1:

Oh, you're speaking my language. I love talking strategy over pretty, and so let's talk about how do you design strategy first.

Speaker 2:

Oh, there's so much that goes into it. First, I want to know a target market. I want to know who are you marketing towards. Now I do work with a lot of people who also work with moms, because we all get each other, we understand it, and so I am always like let's not have a thousand million words on a website. No one's going to read it, they're not going to spend the time to do it. We don't have the time to do it. So I'm also like I'm always about making sure you're concise with your wording, making sure it's clear.

Speaker 2:

It's okay to be clever in certain places, but making sure that people know what you do, who you serve, what your transformation, that you can help them. They need to know all of that front and center on a website. So some of it is copy-based. I don't write the copy you don't want me to, I can promise you, but I will like direct you through the copy, right? So some of it is that. And then even how you display it on a website matters If it's all in the same text, like the same color. It's all black, normal body font.

Speaker 2:

Everyone gets overwhelmed with the amount of words on a website and they'll just stop reading. You've got to break it up. Think about like a social media caption. Right, we're not making it one big paragraph on a social media caption, we're breaking it up. We're putting emojis. Now you don't need emojis on a website, but can you use images to break up content, can you use bullet points, can you use icons, can you use different colors with your font, or even style it with italics or bold or something like that. So I think about all those things when I'm putting it on a website.

Speaker 2:

I'm also passionate about mobile optimization. Like if you are attracting a mom, I can almost promise you we're on a phone all the time, whether we're like sitting in a pickup line waiting for a kid, or I mean, it's summer, maybe you're like at the pool with your kids, not that we're like not watching our children, but like you're. You're on your phone so much that it needs to be so mobile optimized, otherwise those people are gone. They're not going to stop and jump to a computer unless it's like super vital, right? So things like that. I'm always thinking about how people are going to interact with the website, the interface, the navigation, all those types of things. I don't want anybody to come to a website and feel confused or lost or overwhelmed. It needs to be easy, it needs to be user forward.

Speaker 1:

I love that and I always tell my clients that, especially about the menus. I stinking hate sub menus and I think that oftentimes clients want to put every single page on a sub menu instead of guiding their their visitors through the website, as they should, or utilizing the footer for those extra spaces.

Speaker 2:

Yeah, yeah, the top menu, just like hit the top highlights. Hit the highlights. You know like we need easy and clear and focused, instead of there's a million things to sort through it. I don't know where I'm supposed to go. Yeah.

Speaker 1:

Yeah, and I think that they think if I put everything up here, then people are going to go to it initially. And you know, if you look at your analytics, your top places that they're going to visit is like about and home Typically. Maybe you're going to get somebody to click on your work with me page, but you know, it's just they want to go to your about page, so, or if you have a start here page, but yeah, so I'm with you, I I'm. I'm all about making sure that you know. And one thing that I couldn't stand or I can't stand is when people try to rename things in clever, especially for their um, their menu, like rename in clever ways, like, um, a different name for their blog or something like that.

Speaker 2:

Yeah, yeah, I'm with you, I'm with you.

Speaker 1:

I can't think of anything like right now off the top of my head, but something like Like.

Speaker 2:

I know we want to be cute, but also we want to make sure people know where they're going.

Speaker 1:

Cutesy Chronicles or something like that. What the hell does that even?

Speaker 2:

mean yeah, yeah, the more confusing you are or the more there is to sort through. Like if there's so many different pages even though you want people to go to those pages, they just get overwhelmed and they're just like no.

Speaker 1:

Yeah, I always tell my clients that too, like, and if there's too many options, too many links, too many things going on, it's just. It's just, you know, too many colors, too many fonts, too much? Yes.

Speaker 2:

The fonts and colors are another thing. Like we, I get that you want to use color. I'm good, I'm happy to use color and I'm happy to use fonts, but also too many is then confusing and it's it's like what's going on?

Speaker 1:

Yes, we are on the same page, you know. So I you know, sometimes it can be really challenging, I guess, to convince the clients that that's the way to go. So what is a strategy that you use, I guess, to help them optimize their websites?

Speaker 2:

I mean a lot of those things. I am also very big on like testing. You know like, but then you actually go to a mobile device or a different size monitor and things look different or they're a size slightly different and you want to fix that. The other thing, oh my gosh, the thing that drives me crazy when I go to like a mobile page or even, I guess, a regular desktop page, but especially on mobile is I'll try and click something and I know what's happening when it's not clickable. But not everybody does.

Speaker 2:

I'm like. I know it's like not layered correctly or maybe it didn't even get like a link associated with it. So I'm big on testing. I'm big on color use, breaking up sections, like all those different things that can factor into how people will actually interact with the website, making sure that your call to action is obvious. We want to make sure that people know what step you want them to take and offer it more than once. We don't need to just put it like one spot in the header at the top of the page. Give them more than one opportunity to say yes, type of thing.

Speaker 1:

Yeah, heat maps are good too for sales pages, especially if it's a big program they're good for, like a, you know. But let's talk about call to actions too, because I love talking about that. And do you like changing up the text and the button colors, or what is your thoughts on that?

Speaker 2:

Like meaning throughout the same page or in general.

Speaker 1:

On the same page if it was a sales page.

Speaker 2:

I tend to like to keep it as consistent as possible. I know that not always is that possible and every now and then you might need to change it, but I like using a color that's going to stand out. That accent color is perfect for buttons. Make sure it, you know, pops off of all the different background colors. So that's where I can see where maybe you might need to change it, like if the background color doesn't quite work with that particular button. But I like it to stay consistent throughout the page. Just to make it obvious and you keep pointing it out. You know this is the thing that we want you to do and you keep offering it.

Speaker 1:

Yeah, I'm with you. I like my buttons to be recognizable throughout the whole site. Really I want them to be the same, unless they were two buttons on the same page going to two different things, and then I might use two different color buttons, but most likely I'm going to use the same ones. However, I will change the text. I do like to change up the text, do you do?

Speaker 2:

like what it says. Yeah, copy of the text. Yeah, yeah, I'll keep the same font, but the the wording on it. Yes, I will change, and it it depends on where you're sending them to right it. You might actually have to change it based on where you're sending them with that specific button or whatever, but I almost always change it. I'm not super consistent with staying the same wording because some people might be attracted to different words and and understand what they mean different ways.

Speaker 1:

So plus, I think, like different sections call for different. Yeah, call for action, right. And yeah, I think that's a place where you can actually be cute and like actually emphasize something you know, but being clear and cute, yeah not only cute, not confusing cute.

Speaker 2:

It's a fine line. It's a fine line. But yes, I think you have a little bit more playful aspect there. And even if you have like a line above the text that kind of is cute, leading into the call to action button text, you know there's ways to play with the buttons. I think yeah.

Speaker 1:

Yeah, so one thing that I do like to talk about is like and we kind of briefly hit on it but we didn't really talk about it is like the journey of the visitor on the website. Like what are your thoughts on that and do you have any specific like things that you like to do in order to kind of guide visitors through the website?

Speaker 2:

Yeah, there's a few things and we talked about. One of them is making sure your navigation is simple. Not having, you know, 17,000 pages linked in your menu is already one way to like guide them through the important aspects of your website, the certain pages you want them to hit your about page, your service page, maybe your contact or your book, a call or whatever call to action you have there. I also like when you're like on your homepage you know you have, you might have like, a small about section somewhere lower on the homepage. That's a perfect opportunity to send them to your about page.

Speaker 2:

So there's that where that button can lead to a different call to action. You're inviting them to learn more about you while leading them through your website. But then, once you lead them to your about page, do you offer them again your main call to action of book, a call or purchase, this program or whatever your main call to action is. So when you guide them to different pages, making sure that you offer that main call to action again, type of thing, even if you have a blog, you know, are you linking somehow what you do to your services page or contact or are you doing something on your blogs or even leading them to another blog post, that's, taking them through the website in the way that you want them to. Are you just or are you just leaving them hanging type?

Speaker 1:

of. Thing.

Speaker 2:

So kind of just letting them flow through the website, guide them through with your, your buttons, with your links and things like that.

Speaker 1:

Yeah, I think it's important for people to do that, and and also is to change up your texts on your website regularly, because, one, it's good for your SEO, but two, you need to see what's working, what's not working, and I think that a lot of times, people will hire somebody to do their website and then they just ghost it and they leave it alone and they don't make any changes to it, and that's probably not the best thing to do. So what are your thoughts on that?

Speaker 2:

Yeah, I mean, I'm even passionate about offering, like off-boarding, video tutorials to make sure that they know how to make those changes. I don't want them to have to come to me, you know, three years later and say I didn't do anything. I don't want them to have to come to me, you know three years later and say I didn't do anything, I didn't know how you know, or to feel like they have to pay me to do things or pay somebody else to do something. It's their presence on the web, on online, not mine, right? So while I helped you get there, it's now your presence and I want you to feel confident running it. So even I mean at least update your pricing. At least update, you know, some reviews or testimonials, even if you started serving like a different market, like, at least keep it updated, absolutely, it's not out of date.

Speaker 1:

At the very least, I think if they understood, if more designers educated them on the importance of updating their text in their website, if they understood the value of updating it, then they would be more mindful of updating their website. I think that oftentimes designers don't do that because then they do want their clients to be dependent upon them. In fact, empower my clients to make, like you, make their own changes, but some clients don't want to do that Right, absolutely, and so therefore, you know I've trained many of the A's for my clients to make the changes, but it's them knowing the importance of being able to do that in order to like in, like you. Like, if we're educating them, then they understand the power of the website, because the website is powerful. So what do you? How do you feel, like in the market nowadays, how important it is to have a website, because you know some people will say you don't need a website, you can still make money. What are your thoughts?

Speaker 2:

I don't think they're wrong. I think that you can still market in other ways and you don't have to have a website. To a point, I think there becomes a point, don't? I don't think you need to like start off making a website or investing in a website If you feel like this might not be something you stick with or you're just kind of testing the waters. But if it becomes a business that you really want to see go further, you're going to need one, and I feel like it depends on what market you're in.

Speaker 2:

If you're a brick and mortar, I almost won't show up at your Google address or whatever, because I'm like are you real? You don't have a website. I just don't know what's happening. You know, versus someone in the online space could maybe get away with it for a little while. So I think it really depends on what you're doing.

Speaker 2:

If you're, you know, selling something online, even it almost it's seen like more than just a service provider. If you're like an online shop, you have e-commerce or something, it almost feels a little bit more important to have one, also because where are you selling those products? If you're just doing it around your area or something, then maybe you can get away with it, but if you want to go bigger and be able to ship, then you need a website. So I think it really depends on who you are, what your goals are, who you're marketing to. There's so much that factors into it, but I do think that most businesses, especially now, it just builds the authority. It makes you a real person, it makes it seem like you're a business, it makes you more trustworthy to have a website.

Speaker 1:

Right, I agree, but I don't think that it's something that you need to invest in straight out of the gate. I've had so many clients come to me in the past when they were first starting their businesses and want websites and then in two years they pivot and their website it needs redesigned again and they've completely changed and everything needs to be redone, and so it feels like maybe it was a waste of money for them to do and so, yeah, I do think it's important, though I feel like in today's market, you know, marketing is a lot different online than or, in general, than it used to be. Now I feel like there has to be like a three tiered approach. Like you have to market locally, I, you just have to um. In the past I never did because I had was at home with my kids, um, but um.

Speaker 1:

You have to market on your social media, but also if you have a website, you need to have that online presence. You need to have your SEO game needs to be on point because that's your long game, right, that's your long term stuff and you know that's not something that you're going to build like overnight, just like your email list, Like you need to be building your email list, but also that's not going to happen overnight Like you need to be building your email list, but also that's not going to happen overnight.

Speaker 1:

So you know, these things are like they take, they take longer time to develop and that's why you need to have these other things that could happen more immediate your local connections, your social media connections. But for your long-term strategy, like you mentioned, like your online presence is your longer term. You know, marketing strategy in my point, in my opinion.

Speaker 2:

Yeah Well, and it's like you have more control over a website, too, than you do social media. I'm not going to say you like. I mean you have to pay for a host. You know you have to do certain things that are a little bit outside of you, but for the most part, it's your presence. You own it instead of you know somebody else kind of owning it for you and you're relying on that. So it's it almost feels safer to me to have a website that is always there than it would be to. You know, grow my Instagram following or something, not to say I throw out Instagram. I am active on there, but it's it's diverse, it's diversifying, you know, it's making sure you have a few different areas.

Speaker 1:

Yeah, and you can do whatever you want with it. Right, it's yours, and that's the thing and this is the reason why I also am a lover of WordPress is because you own it, it's yours to own. And my thought on, oftentimes what I see happening is people are intimidated by WordPress and they feel like it is too complex. And I feel like, with the right designer, it's not going to be because I'm going to show you how to use it, kelsey. I'm sure you're training them how to use it and it's not as complex as they may think it's going to be.

Speaker 1:

I think there's an initial upfront investment versus some of these other platforms where you're paying, you know, $300, $200 a month, every single month. You're not going to have that with WordPress, especially over time. And you have a blog on there, you have e-commerce on there, you can have a learning platform on there, you can have subdomains, all of these things that you don't have to pay for outside of WordPress. And then what happens is they get on these platforms and then somebody else you know things don't work. And then somebody else is like, hey, look over here, I have this other shiny platform over here, switch all your things to this one and then they switch to that one and then they go through the whole process again, and it's just really discouraging for me to see them doing that.

Speaker 2:

Yeah, it's frustrating, yeah, and.

Speaker 1:

I'm like I wish I could just you know help you, come here, let me show you the way.

Speaker 2:

I know, I know I had somebody that come to me oh my gosh, a couple of years ago now that wanted to do something on this other platform, and I'm like it's just, it's just not going to do that, it's not going to do like I don't know what else to tell you and we had to switch. We had to and then now it's been working for several years and it has helped her business grow and it feels like a pain in the butt at the moment, but sometimes it's just easier to pick up and move, but be logical in your move. You know like WordPress is just so flexible and customizable and you can do so much with it, and it's been around for so long that there are so many resources about it. So even if you want to do something and you don't want to like call back your web designer, there are so many different resources that you can find. I would say you can almost find anything about WordPress on the Internet.

Speaker 1:

And you know, and again, it's better for your SEO than these other platforms and you know you're just going to get more traction than moving your your site. I just think, overall, like your investment is just going to be better to just just pay that investment upfront. Get onto a platform that you love with a good host, don't go on shitty hosting. You know, like, please, that I will die on that sword forever. And you know, like you, you pay, you get what you pay for. Um, you know, and also, like, if I also want to get on my SEO horse again SEO is impacted by your hosting.

Speaker 2:

How fast your your website runs, you know, yep, not all hosts are created equal.

Speaker 1:

They're not, and so you know, just because something is affordable doesn't mean it's the best option for you. And so you know all of the things and so, yes, we will talk. I will sit here and talk about you know websites all day. Let's day, let's pivot a little and talk about branding a little, because that's not something that we talked about. Do you do branding also, and how in depth do you go?

Speaker 2:

I do. It's not something that most people are coming to me needing, so it's not something that I have been pushing my marketing towards. But when people come to me and they're like I need a website, I'm like, okay, do you have branding? Because we kind of need that before we can really move forward. Like you want a logo, you want colors that speak to your target market. That also, you know, represent you as a business. We at least want to be able to use fonts consistently. So we need to, like, decide what fonts we're going to use on a website and then please use those in your other marketing, you know.

Speaker 2:

So when I do branding, I will work with colors, I will work with topography and you get at least three different logos from me. I usually end up doing more because I find them fun to mess around with. But you'll get a primary logo, a secondary logo and at least like a sub mark of some kind. But every now and then, you know you might have something else. Like you might have a program that you want a specific logo for or something. So we'll throw that in type of thing. But all of that also comes with a strategy making sure that your colors actually speak to your target market, right? If you were marketing towards men, you probably wouldn't choose pink, right? Like, even though you love hot pink, like we might not use hot pink. You know there's different things that factor into the colors and how people react to colors. That you want to make sure that you are putting out the vibe that you're trying to go for, type of thing.

Speaker 1:

Yes, oh, and I was gonna say, like even what you mentioned initially, it sounds like you're doing branding anyways, because you're talking about their target audience and market. You know that's part of their brand too. So so, yeah, like all of those things work together and I don't think that people really understand, like how, like we can't design websites if we don't know your target audience. Yep, it matters.

Speaker 1:

It matters, yep. So how are you able to manage all of the things you know, building all these websites with these three beautiful littles running around and you wrangling them at the same time? How did?

Speaker 2:

how is that? You know, it's kind of just an everyday adventure. I'll just say that, like, certain days, you know, they behave better than others. Um, certain days I might have more calls than others. Um, they were doing preschool and now they're not. And then they, you know, when they were offset in naps and now they're not. So everyone knows kids are very fluid and changing all the time. So it's really just looking at the week ahead what needs to fit in? What do I need to accomplish? Where are my pockets of time? Um, now they're all napping or resting, reading books at the same time. So now I have at least a two-hour window where nobody's bothering me. So that's where I'm fitting in calls and podcast interviews and that's where a lot of my marketing and my work time, my client work things like that. That's where a lot of my marketing and my work time, my client work things like that.

Speaker 2:

But you know what? I work with so many amazing people that you know, half the time I show up to a call with a child on my lap and there's just like no one seems to. No one seems to care, and it's awesome. I love that. We are in a time of life, I guess that we're supportive of one another instead of like, oh my gosh, how dare you have brought a child onto a call? Like that's so unprofessional. We're just all in it together and I, if I've taken it to the point where I know that my target market is supportive of that and if they don't want to be, if they don't want a child, they're like they'll know on that first connection call of whether or not we're a good fit, because you know, if they have a child, I'm happy that. I'm happy that they brought a child to the to the call.

Speaker 2:

Or somebody apologized for eating her lunch and I was like I understand, like if that's like your moment that you have to eat lunch, like it's not going to bother me, those things don't bother me. And so I know there's people like me out there that are okay with what's going on in my life. Then that's just how we do it. And now that they're all home for summer, it might be, you know, a little bit of weekend work here and there. Or you know after bedtime type of thing, or when husband comes home from work that you know he might have to take over with the kids here and there. But it's just looking at where are my pockets of time, what can I fit in and what is critical in that day or in that week?

Speaker 1:

Yeah, I think, and I think that's the best way to do it. I remember, you know, pre COVID, where it was, I guess, a little bit more frowned upon. It's almost like we tried to hide the fact that we had our kids at home while we were working. And now it's like everybody's like I don't care, like. I've actually done interviews with moms, not only with their kids on their laps. I've done one where somebody was breastfeeding and it's not a problem for me, I don't mind, you know, as a mom it's, you know, it's not an issue, you know, and even if I wasn't a mom, I wouldn't mind, because you know, like I support anybody in their thing, but I just love this more accepting we are now. So I'm with you on that. Okay, so I have two questions, two wrap up questions. If another mom came to you and she wanted to start her own business, what would your advice be to her?

Speaker 2:

I would say go for it. I'm not sure that that's like the right advice or helpful advice, but if you have a drive to want to do something like I had a passion to be home with my kids, some days I'm like I'm not sure what I was thinking, because they're loud and there's been extra ones since I've started my business, so it's a little bit more chaotic than it was when I first started, but I don't regret having this time with them. I know that my oldest is going to kindergarten next year and I'm like, what am I going to do? He's not going to be around. What's? What does that look like, you know? And I'm like, okay, now my youngest, who just turned one, is still like full-fledged baby. Right, she'll be in like full-time school in four years. Like in four years they're all out of the. You know, I can't even begin to say how thankful I am that I get to be here for those years where they are developing and learning so much and they're interacting with each other and I just I don't have to miss it because I'm here.

Speaker 2:

So if you have the drive to want to be home with your kids or continue to send them somewhere else, I get it, but you have a drive to do something for yourself, because now I feel like this business is for me. This is something that I want to grow for me. I spent the last five, six years growing humans with my body. I want this business for me. I want to grow it to bigger and better. Now that I feel I'm good on growing the family, this is now my turn to grow something else. So if you have a passion, if you've got the drive to want to do something like that for yourself, just go for it.

Speaker 1:

Yeah, I feel that same way and my kids are all teenagers, but I still feel the same way as you. Even though they're teens and they're off, they're doing their things, I can still be available to them. Yeah, when they need me, when they need me, I'm here and I have that flexibility for them, and I think that that's the one of the most, the thing that I am the most grateful for, you know absolutely. Yeah, being able to be there for them and not having to ask somebody. Can I go to my kid?

Speaker 2:

Yeah, I mean, I was a teacher before this and there was no like, oh, I want to go to my son's you know pre-K graduation, like it would have been in the middle of finals and I would have had to been at work. You know, I didn't have to miss like the that seems like a little thing like a pre-K you know whatever, but I didn't have to miss it and I was able to be there and I was able to be the mystery reader in his class. And, for goodness sake, there was so much sickness that went through here this year that I'm not sure how we would have even survived with the amount of days we would have needed to take off between the two of us to be able to be here for sick kids. But I was. I mean, they were sick for like two months straight. It was bonkers Right when one was yeah exactly.

Speaker 2:

They took turns with all the different viruses and the sicknesses and we just didn't have to worry about it. The flexibility, the freedom of that and coming from a teacher perspective where I couldn't even take certain days off of work because whatever reason to being able to do whatever I need to do for my kids makes me so grateful and it it makes me feel like the mom that I wanted to be, instead of like the mom that people told me I could be or that I should be. You know I should be in the classroom and I. You know the teacher lifestyle is so helpful with kids. Well, it it is, in some sense of the matter, like you're off for summers with them and the school day kind of ends about the same time, but during the school day is so rigid in the structure of it that I wouldn't have been able to do any of it Right, and I think that in some cases, having your own business helps you create your own sense of identity, whereas having a job doesn't really create that um, it creates security.

Speaker 1:

it does create a sense of security, right, because you have that, um, that income, that's consistent and and all of that, but you give up some other things for that security, yeah.

Speaker 1:

And it was worth it and absolutely you know. So I value that. So one thing that and one of the reasons why I started this podcast was to talk about how other moms were able to take care of themselves, because when I started, I was struggle busing on taking care of me. I was, you know, wondering how other moms are able to run a business, raise their family and remember themselves. So I want to know how are you taking care of yourself, kelsey?

Speaker 2:

You know it depends on the day Because, like I said, the kids have different moods, so it's really dependent. But I try not to overwork myself. I'm not the person that's, you know, putting in all hours of the day. That it's just not going to happen at this stage of my life and where my kids are at, which is why, you know, I only take on so many projects at a time because I need to have that balance. So I also kind of hold boundaries work-wise of when I work and how much I work and things like that. So I try not to work too much.

Speaker 2:

In evenings I take that time for either myself or to sit with my husband and we watch TV or I will read a book. I also try to get some sort of movement or exercise or something in. We try to get outside with these kids as much as possible because I know how good sunshine and weather and just being outdoors is for all of us. That it I know it helps my mood too. I try to get enough sleep. We'll say that, but just it's the little things I guess at the moment. But I like having the business side as also something that's for me and it takes care of that part of my brain that has the drive to do something other than being with my kids all day. People can be with their kids all day and be so, so happy. I like having that, that other piece. So in a sense my business is also supporting me in a, in a mental capacity.

Speaker 1:

I've had other other moms say that too, that their, their business is a form of their self-care, and I think that that's, that's good Cause to me. I love, I love my business, I love, I love doing it. I think, though, that sometimes I could get to I'll do too much, you know. So it is about finding that, that balance, and turning it off, you know, sometimes, but one thing that I used to always do when my kids were younger and I would consider this a form of self-care it's, you know, going to the bathroom by myself.

Speaker 1:

Like shutting the door and just being there by myself or sitting in my car for an extra few minutes just alone, you know? Yeah, you know what?

Speaker 2:

Even if not alone, if they're still just like strapped in and quiet, running around. It's like a calming moment. I'm like, oh, everyone's quiet and just looking out the window. We're just going to sit here for a minute. It's, it's small things for now, like that, you know. Like, oh, I'm going to take a shower, please, nobody bother me, you know.

Speaker 1:

And and I'm surprised with a one-year-old that you're- able to do that without distractions. So, um, yeah, so that is a blessing in itself. So where can everyone find you? Where are you online?

Speaker 2:

Um, you can always find me on my website, kelsey Rominecom, and I am most active on Instagram at Kelsey dot M dot Romine, but you can also find me on Facebook and LinkedIn. I even started Pinterest. Could join my email list. All the things you know I'm. I've got all the different marketing tactics, um, but I'm most active on Instagram for you know, balancing work and family and all the things. Mom business owner.

Speaker 1:

Love it. Thank you so much. It's been such a pleasure chatting with you. Thanks for having me.

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