Mom Owned and Operated
Candid conversations with and for moms about the real deal of raising a family, running a business, and remembering yourself.
Tired of the fluff and just want real talk about what it takes to succeed as a mompreneur? Then you've come to the right place.
Join your host, business growth strategist Rita Suzanne, as she dives into the nitty-gritty of building a business while raising a family. With over 10 years of experience helping women entrepreneurs thrive, Rita knows what it takes to make it all work.
In each episode, Rita sits down with inspiring mom business owners to uncover the strategies, mindsets, and tactics that are actually making a difference in their lives and businesses.
Tune in and discover the secrets to building a successful business without sacrificing your family or yourself.
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Mom Owned and Operated
Building a Career in Alignment with Emylee Williams
In this episode of the Mom Owned and Operated podcast, Rita Suzanne and Emylee Williams discuss raising a family, running a business and remembering yourself.
Emylee Williams is the visionary founder of Creative's Catalyst in Kansas City, where she expertly blends her passion for marketing and operational efficiencies with her entrepreneurial spirit.
With over a decade of experience revolutionizing how small businesses and creatives approach marketing and operations, Emylee brings a wealth of knowledge from her tenure as co-founder and Chief Marketing Officer of a previous multi-million dollar agency.
During her nine-year leadership at this agency, Emylee created digital offers that helped over 30,000 students and sold to clients and students from 189 countries. She also co-hosted a top-charting business podcast that reached millions of listeners worldwide. Despite its success, Emylee left to establish Creative's Catalyst, pursuing ventures that align more closely with her daily values and long-term vision.
Now, Emylee works exclusively with small business founders, corporate executives, and senior leadership to create more inclusive workplaces for neurodivergent and introverted leaders.
You can connect with Emylee on her website, on Instagram and LinkedIn.
Send a text message! Email, if you want a reply though. ;)
P.S. You can find more interviews at momownedandoperated.com and learn about working with Rita at ritasuzanne.com/apply/
Hi, this is Mom Owned and Operated. I am Rita, suzanne, and today I have my guest, emily, with me. Emily, I'm so excited to chat with you. Please tell everyone all about you, your business and your family.
Emylee Williams:Okay, hi, so my name is Emily Williams. I'm the founder of Creatives Catalyst, a consulting agency based out of Kansas City. I am an author, a published author, a founder, an artist, an ex-CEO, a podcaster, a mom to one. Here in the Midwest, I started and co-founded a pretty large marketing and education agency that I ran for almost nine years after being out on my own, building a photography business, which turned into a strategy business with local brands and influencers. When I met my business partner, we collaborated, created my old company, and I ended up leaving that, walking away from what, from the outside, looking in, looked like a dream job about this time last year, to go off on my own again, to scale back a little bit, to be a little bit more present with my family and my kiddo and maybe make some more money while I was doing it. And I took the summer off last year to really focus on publishing my first book. I also write romance novels under a pin name. I call her my secret identity, so I focused on that for about four or five months and then really dove headfirst back into consulting.
Emylee Williams:Now I had, you know, nine years under my belt of experience working with literally tens of thousands of small business owners in the creator economy, getting a peek behind the curtain of what their businesses look like, how they ran, what marketing worked really well for them, what systems were they using, what was the most profitable strategy and everything in between. And I decided to take all of that experience and that data and work specifically one-on-one with other service-based business owners who were coaches and consultants. Typically these folks have a high-end coaching program that has an application process and webinars or podcasting or open houses, and then they open and they close their cart a couple of times a year and then they try ads and they do evergreens those kinds of businesses that are typically in that like 300 to million dollar price rate or revenue stream per year and I help them generate systems in their business to know what's working. Typically they are one woman shows or they have a very small lean team of a couple of VAs and contractors, and sometimes it's really hard to understand where to put your time and attention but also your team VAs and contractors, and sometimes it's really hard to understand where to put your time and attention, but also your team's time and attention, and I am a numbers girly and so I like to make data sexy and understandable and fun to really dig into in your business.
Emylee Williams:I'm a recovering data phobe, I guess you would say. I remember I had a panic attack on a Zoom call with our bookkeeper, kind of halfway through growing a multimillion dollar agency, and I didn't like how that made me feel, and so ever since then I've kind of made it my mission to fall in love with the data and not be afraid of it and really find a way to understand how to make decisions based on that data in a really fun, in a really fun way, and so that's what I do now. I do that one-on-one with clients and I love it, I'm addicted to it.
Rita Suzanne:I love, I love that you, that you kind of face that fear, because I find that a lot of women are actually fearful of data in general, right Of numbers. They don't want to kind of face the facts of the financials or even look at the numbers. When it comes to the data, as far as, like their analytics or any of those things and, um, you know, before we kind of you know, segue into the other things, why do you think that is?
Emylee Williams:Um, at least for me, the experience I, um, I have been in a relationship for so long. I met my now husband when I was 18 and we started dating when I was 18. He's the finance guy, he's the numbers guy, he's the logic guy and for so long of my marriage, of my life, he's taking care of all of the money aspect, the financial aspect, of our, our family, of our household, of our marriage, of our relationship, and I've allowed that to happen because that's what felt most comfortable for me, that's what felt safest for me. I don't feel like a lot of us were trained, were informed, were educated growing up as women, but as people to budget, to save, to have a healthy relationship with money. I feel like I had a lot of money trauma growing up and a really negative relationship with money. So I just full on delegated that to my partner.
Emylee Williams:But what happened was then, as I was growing my own business and being a small business owner and being an entrepreneur which I love doing and I'm really, really good at there was a giant disconnect with what I was spending my time on, what I was thinking about, what I was investing in, what I was building behind the scenes and how it was making me money, and I've since learned that there's truly nothing more empowering than seeing your efforts being directly correlated with your revenue, with your profit, with the impact that you can have in your community, within your business, your clients or philanthropic whatever floats your boat, that there's nothing that excites me and empowers me more than understanding how all those things work together.
Emylee Williams:So I think a lot of it is fear-based, a lot of it is we just don't know, we weren't taught. A lot of us probably have supportive partners who do manage a lot of that. That's very stereotypical, that's very common, and so, therefore, when it comes to our business, these are all brand new skills and muscles that we haven't flexed and that we don't know how to strengthen, but it is doable and it is fun.
Rita Suzanne:Yeah, and I think it's super important. I always am telling my clients that they need to every month when they're looking at their financials. One, they don't look at their financials, but two, when they do look at their financials. One, they don't look at their financials, but two, when they do look at their financials, they should be looking at what products or services offers are selling and things that are not selling. Then maybe let's discontinue, let's not put our efforts into those things. What are you focusing on with your clients as far as like those type of things? Is it similar?
Emylee Williams:Yeah, that's a really big part of the discussion. So how, how I start every relationship with the client is through a five point audit health assessment. Basically, we work together to. We have a phone call where we, where we, I learned about your business, how you sell, how you market, how you generate leads, what you invest in, how you make money, all of those things and it typically comes down to about five to seven different avenues of things that matter metrics that matter.
Emylee Williams:Typically, it's always your QuickBooks, your P&L, your top line revenue. Maybe you have a membership, so it's retention. Maybe it's your email service provider and it's your open rates, or your new subscribers, or your click rates. Maybe it's how many people are signing up to watch a webinar and then are converting to your paid offer. Maybe it's sales calls to conversions, to proposals, whatever right, whatever makes sense for your business. So I go back and I do all of the digging. I look at your last 12 months of your data and I'm really good at finding themes and so, with all of that presented in front of me, I can see okay, here's what led to this, or I have questions about this, or why did this dip down, or why did this spike up and we just do an audit about what is actually happening in your business. That then enables us to pull different levers.
Emylee Williams:If you bring on more clients, you could potentially make more revenue, but do you have the time and the capacity to serve those clients? If you create a new offer digital lower price typically where are those leads going to be coming from? Do you have the current audience who's going to actually say yes to that? How much should we be charging to reach your new income or your revenue goal? And there's a big part of that conversation I call it your profit pie, where we look at a visual pie, a pie chart. I'm such a visual learner and I need to see it, not just in cells and records but in charts and graphs and comparisons. And so we look at your profit pie. Of all of the offers that you're selling, how much money did it make you in the last 12 months? And I challenge my clients anything under 7% of your total revenue. We cut, and that enables us to pour time and attention in things that are bigger income generators that do impact our clients in a bigger way. We can either cut it or we can roll it into an existing offer and increase that price, or we just cut it in general, and sometimes that alone offers such a freeing on your literal time, the task that you have to do, but then you see a bigger income jump with your other products when you're able to focus more on them.
Rita Suzanne:I love that, okay, so what is your biggest stream of revenue right now?
Emylee Williams:Yeah, it's a hundred percent of my one-on-one consulting work. When I left my company, the answer to that question was like seven or eight different things. When you have a multimillion dollar marketing agency, there's a lot that goes into that and I wanted absolutely to streamline. I really got. I finally got into understanding nervous system regulation and managing my anxiety and my addiction to productivity and the tie that I had of my self-worth with my work. And since I was, you know, kind of unraveling that in the last year with a lot of therapy, a lot of talking and reading and educating and learning, I really knew for me what works is cutting, trimming the fat right, trimming the fat right and really getting to the meat of what's going to make the biggest impact in my clients' lives and their business and really streamlining my offers. And so for right now it's one-on-one consulting work.
Emylee Williams:I'm advising businesses. A lot of that involves building spreadsheets, building data interfaces so that we can look at that information and make proper decisions on how we want to move forward, and a subset of that is a lot of marketing and launch planning and advising. And so typically what comes from our calls is okay. This is what has happened in the last 12 months. If nothing changes, this is what you can expect to happen. But you told me your goal is X. Okay, what's the gap? How are we going to get there? And I like to collaborate with business owners and really help them come up with the best lever to pull in order to get to that point. Does that mean hiring? Does it mean creating a new offer? Does it mean raising the price? Does it mean launching one more time Like what does that actually mean? And really supporting them and helping make that come to life.
Rita Suzanne:I love that. So what over the years? What has been the most valuable financial lesson that you can share with other mom business owners?
Emylee Williams:Honestly for me. I you know, I'm a mom, I also have a chronic illness. I'm also neurodivergent. I don't have a lot of spoons to give. Some days I don't have a lot of high energy. I have to be very intentional about my work. So for me and for other moms who find themselves in that space, I have to know on a month to month basis, on a quarterly basis, what was the action in this last quarter that actually made me the most money. And if I only have energy to do one thing, I'm going to prioritize that. And if we don't know that information, I can tell you exactly what's happening.
Emylee Williams:You're doing a little bit of that because you think that you should, you know that you should, but then you're also writing blog posts and figuring out your website and your SEO. You're rebranding to seem more professional or more polished or whatever, because it's just fun. You are on social media and maybe you're making reels and you're making TikToks and maybe you're buying that $37 course to learn how to do this DM automated strategy for this low-priced offer that you haven't even made yet. Maybe you're also working on a webinar slide deck and thinking about starting a podcast and then emailing that one client and then wondering what you need to be doing next and why you feel like you're always busy but you're not making progress.
Emylee Williams:I don't have the time and energy to be always busy and not making progress. No one does, no one does. But I needed the clear data to show me. All right, girl, if you've got extra spoons, go explore this cool new thing. That sounds great, that's fun, that's part of being in business, that's learning something new. I love doing that. But if we're limited or if we need to be seeing quicker results, here are the things that have been proven for me and for my offer, for my business, for my audience, to work. So that's the lean, mean machine that I'm going to focus on that's the lean mean machine that I'm going to focus on.
Rita Suzanne:I love that. I it's interesting that you bring that up, because I had, a few weeks ago, created a free gift and started talking about are you really marketing? Right? Because I see a lot of mom business owners getting stuck in that busy work but continuously talking about their marketing, their marketing, they're busy, they're busy, they're busy, they're busy, but you're not really making money with these things, these busy work tasks. You're updating your website, like you said. You're updating, you're creating images, you're doing these things, or you could even be posting on social media, but are you actually marketing? Like, sharing a inspirational quote is not marketing. So I think that we need to get really clear on what is actually marketing and, speaking of that, what's one marketing tactic or strategy that you are doing that's working for you?
Emylee Williams:or strategy that you are doing that's working for you A hundred percent every single time. I know when I focus on relationships I make more money. One hundred percent of my business in the past year and a half and in the history of the 13 years that I've been in business, it hasn't been a hundred percent throughout my entire history because we've relied on Facebook ads or different things. But in the past 18 months, 100% of my business has been because of referrals. So I know that if I reach out to the right people who are connected in the right way and I'm really clear on hey, here's the thing that I'm going to be offering, do you know anyone Can you introduce? Do you think of anyone who might need this thing? Is there a warm referral or can you just give me the name and I can kind of go do some creeping and build that relationship? But when I speak up and say to the right people and I have three of those people, you don't need a bunch, I have three people in my back pocket who I know when I'm developing a new offer, I've got clarity on my message about this thing that I already am offering or whatever. I know that if I call this person. If I voice message this person and say, hey, here's the thing that I'm working on, that they can think of five to 10 people who it's going to be perfect for.
Emylee Williams:I don't need, as an introvert, as a human design projector, I am someone who does not have the Rolodex of contacts I don't need as an introvert, as a human design projector, I am someone who does not have the Rolodex of contacts. I'm not that person. I'm not the person that's like, oh my gosh, I know exactly who you should be connected to. I'm the person who has three to five to seven of those people in my back pocket who I've nurtured that relationship with over the years, who I know.
Emylee Williams:This person seems more corporate connected. This person seems like they're going to know a lot of people who need this analytical dashboard that I just designed. This person seems like they know really new beginner consultants, so this lower price offer that I'm developing would be perfect for them. So I know when to reach out to those people. But if I hadn't nurtured those relationships, if I hadn't also let them pick my brain when it's necessary and when it's needed it's got to be an equitable relationship Then I wouldn't be able to just call on them at any second, you know with a new idea, but I know when I do I'm going to be introduced to my next client.
Rita Suzanne:Do you have any tips for building or maintaining those relationships?
Emylee Williams:Yeah, I think I think a big part of it is is is, first, that that releasing the expectation that you, you know sometimes, sometimes, when we talk about networking and and and building that network right, especially if you're an introvert, you automatically like pull into yourself and you're like, oh, like, nothing sounds worse than going to this networking event and talking about myself and introducing myself to all these people who I don't care about and I don't want to know. And it's stressed out and it literally like can create a pit in your stomach. I get that Like that is me a hundred and so release that. That doesn't have to be the way that you network. You can network in a way that feels in alignment with you and so if you feel like you're that person, um, then it's all about really thinking about the, the contacts that you've had over the years in your neighborhood on the PTA.
Emylee Williams:Who your parents know? Who your ex colleague at that one, at that one place? Where did she go to work? Where is she at now? Who does she know that place that you volunteered at? Who do they know your literal old job, current job? Who do they know Anyone that you've worked with before in any capacity that your partner has worked with before in any capacity.
Emylee Williams:Think of the people who are no more than one degree away from you, so they cannot be past that. Like you should be able to send them an email, text them or call them, and it should be met with warm reception. They remember who you are. Oh my gosh, it's so great to hear from you, but these are people, like some of these people I didn't talk to for years. But when I reached out to them because we had such a solid relationship previously and I was very specific about my reach it it, while it came out of left field, it was like no time had passed.
Emylee Williams:Yes, let's hop on a zoom, let's reconnect, let's do this. So I'm talking about those people. So, when you find them, make your list of five, seven, 10 of those and I promise you, when you reconnect with them and start to just have a human to human conversation, what are you up to? Here's what I'm up to. This is crazy. This is my new offer. Isn't this wild? Like? This is what I'm doing. I'm so excited about this. They're automatically going to be able to connect the dots on who might be able to benefit from that thing or who they can introduce you to, that knows people who could benefit to that thing. That's how you start widening that circle, but your initial reach out does not have to be more than like five, seven, 10 people.
Rita Suzanne:Yeah, I agree. I think that oftentimes people are afraid to even go to previous clients and say, hey, I have this new thing. Here are the details about it. Do you know anybody who might be interested in this? They are terrified Cause I'll say that to um, you know colleagues and friends and say, hey, you should, you should go approach your old, your old clients, like they are your best referral source you should go approach your old, your old clients, like they are your best referral source.
Emylee Williams:I promise you, like the the, the psychology behind that is we all want to be the reason for someone else's success, every single one of us. It's a really cool thing to do. Oh, my gosh, like I introduced you to that person and it made this happen for you. They want to feel responsible for that, able to, you know, bridge those connections, and so you asking, especially if it's a warm connection, is allowing them to get to flex that very human desire and make that connection happen for you.
Rita Suzanne:Yes, Okay, so let's pivot a little and talk a little bit about any of your favorite tools, apps, softwares that you're using that make your life or business a little bit easier.
Emylee Williams:Yep, I would say, hands down. The number one tool that makes my life and business easier is Airtable. I've I'm a new Airtable convert. I have been messing with it for about a year now. I shied away from it for the longest because it looks like a spreadsheet and there's formulas and it's data and there's records and I'm like, ah, this is going to break my brain. But holy moly, the things that I have been able to build, not just for myself but for my clients.
Emylee Williams:Like, I have an entire I call it a consultant ecosystem and it's quite literally every single one of my leads, my income, my expenses, my proposal, my contracts, everything happens automated through that entire system and at a visual glance I can see how much money I made month over month.
Emylee Williams:What, what do I feel like contributed to that thing? Cause I like I track different things that are custom to my life and my business. Um, I also track because of my chronic illness, my energy levels and my health and my cycle and when I have childcare and when I don't have childcare, so I can compare that and I can look back and if I'm looking at the last six months or the last year and I'm like, man, that one month was really down, like what happened. And instead of like beating myself up about I must not have like networked enough, or I must not have sold enough, or I must not have marketed enough, or whatever it is, I can literally look back at the data and be like, oh, I was on my period, I was in bed for seven days and I didn't have childcare for half the month. That explains it. And that's just so much more freeing when I'm able to make decisions and pivot off of actual information instead of just feelings. It feels a lot more empowering.
Rita Suzanne:Well, yeah, and then you're not so hard on yourself, right, it's not, you know, it's not your fault actually.
Emylee Williams:Yeah, actually it's not your fault, Actually like life happens, right?
Rita Suzanne:Yeah, because it's so easy to be down on yourself, especially when you're looking at something that is so black and white, like the numbers, right, and we often look at the numbers and we take such accountability for them and take it so personally that we can be so critical on ourselves. And I think that looking at those outside factors especially as a mom, as an you know, as a parent, whether you're single or not, or you know you have other things going on in your life there are other factors that that can make it even more challenging. So I love the idea of looking at those things I have. I use Notion. I've used Airtable before. I love Notion too, yeah, and in my Notion I have the same thing where I'm tracking water and exercise and all of these things, because it helps me stay on track with my habits and helps me feel better and just be more accountable. So let's talk a little bit about what are you currently reading or listening to?
Emylee Williams:Yes, I have my book right here. Actually, I came prepared. I'm halfway through this book called Never Not Working. It's by Melissa Clark.
Emylee Williams:It's why the always-on culture is bad for business and how to fix it, and it basically takes everything you think you knew about perfectionism and workaholics and workaholism and tells you data-backed truth about those things. And it is so incredible how and truly everything I knew about overworking and workaholism. It's actually so much deeper. It is way beyond the surface of well, you're only a workaholic if you're working 80-hour weeks or if you're in certain industries or if you're tied to your phone all the time. I thought there's no way I could be considered a workaholic or have these tendencies.
Emylee Williams:I have such great boundaries, right, I only work this many hours. I take half days often. I work from bed when I need to. I don't check my phone on the weekends. I have do not disturb on like all of those like surface level kind of bare minimum things. I'm like I'm so good at that. Um, yeah, it's not about that at all. It's not about that at all. And so it's blowing my mind. I'm highlighting so many things and I feel like I feel like I could have a whole podcast topic just about this book.
Rita Suzanne:Oh, my goodness, I feel like I need to dive into that, because I am a self-diagnosed workaholic, even though I do have healthy, established boundaries. I am obsessed with working, even though I am obsessed with other things, you know, yep.
Emylee Williams:Yeah, it'll change your life.
Rita Suzanne:I should check it out. Okay, so let's talk a little bit about self care. Then, since we're talking, we're talking that's a good pivot for us let's talk about what are you doing for self-care.
Emylee Williams:I'm going to therapy. I highly recommend therapy. Part of the thing that I did. I knew this before I read this book and the book is solidifying this with data. But I started seeing a new therapist when I left my old job.
Emylee Williams:I had a lot of um, you know, a lot of grief and a lot of emotions tangled in me leaving that position and ending that partnership and stepping down from that role and all of the things that that meant and I had tied up with my literal identity and self-worth. But a lot of it it was also and I kind of mentioned this earlier like my addiction to being productive and my self-worth tied to productivity. I am also a self-diagnosed workaholic. I'm an Enneagram three, INFJ, Like. If any of those things resonate with anyone like you know, with anyone like you know, that that's I achieve by working and by doing and by being productive.
Emylee Williams:And and I had also quite literally shaped my body, the inside of my body, to be addicted to the adrenaline rush of a to do list, of urgent work, of a project that only I could solve, of urgent work, of a project that only I could solve.
Emylee Williams:It literally changes our hormones in our bodies when those things happen and when they're put in front of us. And so I went to my therapist and I was like I just feel like I don't have the Sunday scaries. I'm actually excited about work, but it's the Monday heavy productivity, it's like a ball of energy that's ping ponging around my chest every single Monday. It's there and that doesn't go away unless I, like, do a certain amount of tasks, or I work a certain amount of hours, Um and and then I need to recover because I'm tired, because I just worked a bunch to try to get this feeling to go away. And so all of that to say is my self-care for the last even year and a half and for the foreseeable future will be to continue to unravel the threads that I have completely shaped my identity around work and and really trying to regulate my system around work.
Rita Suzanne:Yeah, I was a guest on somebody else's podcast a couple of weeks ago and she asked me what are the things that you've been saying yes to lately? And I said actually I've been saying no to a lot of things, and the reason why is because I need to take a step back and stop saying yes so much, and I recognize that as being something that I've, you know, gotten myself just too busy. I'm too busy to be effective.
Emylee Williams:Yes, yeah, this book talks about how like workaholism is, is the only um approved and celebrated condition. Ism? Uh within our society, within our our world, within our country, and not just the United States a lot Um, and there are a lot of studies in here that are referenced even in other countries about like um. There's, there's like phrases and terms coined in other countries that basically mean like uh, work till death and death by work, and it's very real and it's it's not meant like as I'm not trying to be like fear mongering here it's very like it is something to pay attention to and I I know that as a lot of moms starting especially like consulting or service-based work. It's really easy, really easy, too easy, to get into the overworked state in this type of business, especially being your own boss, and I think we could all benefit from being really intentional from it from the jump.
Rita Suzanne:Yeah, I learned very quickly how burnout can really impact your health, and especially, you know, as a single mom it is. You know the burden is so heavy that you feel like you have to do all of these things. But then, shortly after all of all of these things kind of like came down on me, my health started to be an issue, and so I think that, not outside of the fear mongering, people need to realize that burnout and overworking can really impact your health, and that's the one thing that we have is is our health, and my health has been challenged dramatically from overworking. And yet, at the same time, it's hard for me to say no, because I have four kids that I need to take care of all by myself, so nobody else is going to come in and save the day. I have to do it, and you know. But I think the benefit of being a business owner is we get the freedom to pick and choose what we want to do. And that's where, like, looking at our numbers, is super critical, right, because we can look at what is actually making the most sense for us and what is not making the most sense.
Rita Suzanne:So after I had that interview with her, it was actually a pivotal point for me, because a week later I canceled a lot of the calls for this podcast, I canceled a lot of interviews and things that I had going on. And then I took a week off and I went away and I said, okay, I need to restructure my business because this is not working for me, and I did what we were talking about. I took that time to analyze, like, what can I do to make this better for me? Because I still have to do it. I just need it to be better for me, right, right, because I still have to do it.
Emylee Williams:I just need it to be better for me, right? Well, I think a lot of people's natural inclination is, when it gets that hard and bad and negative, we quit and we burn it down to the ground, and that's not the solution. That doesn't have to be the solution. Every time I quit, I quit my job. It was a partnership, though there were big changes I want to make in order to honor how I wanted to work that we couldn't come to terms with, and that's okay. So I needed to leave and just be the only one in charge to be able to make those decisions Right, and I know that's why a lot of especially a lot of moms are leaving corporate spaces to be able to do that same thing, right.
Emylee Williams:I know that childcare continues to be a huge issue in this country. I know that after the pandemic, it wrecked a lot of our lives because of that, and we're a lot of us are making different decisions literally around childcare and whether it's because of solo parenting or work or finances or whatever, and I know that a lot of us are pursuing careers like this, and I love that and be intentional about the things that you're putting on your plate, like we're talking about when you're understanding what the data is showing you that enables you to pull the right lever. You do not have to pull every lever, you do not have to be everywhere. There is absolutely reality, because I am living it and so have tens of thousands of small business owners where you can like, quite literally build a service-based business that brings in six figures without social media, without a website, even without content. Like that can be. That is an actual reality still in this day and age, and so release yourself from the shoulds and the expectations and really just dial in on what's actually bringing in revenue.
Rita Suzanne:Yeah, I agree, okay. So where can everyone find you? Where are you at?
Emylee Williams:Yeah, so I hang out mostly on Instagram. It's a little bit of personal, a little bit of business. It's at Emily says my name is spelled kind of uniquely, so maybe go to the show notes or website or whatever to try to find that. Also creatives catalyst it's plural. That Also Creatives Catalyst, it's plural, it's multiplecreativescatalystcom. That's where you're going to find my consulting work and see if it makes sense for us to work together. If you are interested in one of those health audits for your own business, if you are making over six figures and sell either more than one offer or you generate leads in more than one way, then we definitely need to chat. Otherwise, I also have my own podcast. It's called Lazy Business Podcast and it's about my recovery from burnout and overwork and overwhelm and designing a business that is hella profitable but lazy, which is my favorite, Also intentional and aligned, but I like the. I'm reclaiming the word lazy for myself, Um and so that one's that one's fun. It airs twice a week, so you should definitely go listen to that one.
Rita Suzanne:Um, but yeah, all right. Well, thank you so much for being a guest. It has been my pleasure.
Emylee Williams:Yes, thank you so much for having me. I had so much fun.
