The Power of A Mom Network with Kate Williams

In this episode of the Mom Owned and Operated podcast, Rita Suzanne and Kate Williams discuss raising a family, running a business and remembering yourself.

Dr. Kate Williams is the founder and CEO of People First Content. She has a PhD in English Language and Literature from the University of Tulsa and has been writing web content for over a decade. 

Kate loves working with business owners and company leaders to develop content strategies that will create a lasting impact. Kate has two boys, ages 11 and 13 and lives near Tulsa, Oklahoma.

You can find Kate on her website, on Instagram, Facebook, and on LinkedIn.

Contact Kate for a free 500 word blog post to use on your website.

Listen to more interviews by visiting momownedandoperated.com and apply to work with Rita at ritasuzanne.com/apply/

Rita Suzanne
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Transcript

SPEAKERS

Rita Suzanne, Kate Williams

Rita Suzanne  00:01

Welcome to the mom owned and operated Podcast, the podcast about moms and for moms, where we have candid conversations about running a business, raising a family, and remembering ourselves. I'm your host, Rita Suzanne, a single mom of four, digital strategist and provider of no nonsense business strategies and tactics. Hi, this is Rita Suzanne. And today I have my guest, Kate with me, Kate, thank you so much for joining us. Please tell everyone about you, your family and your business.

Kate Williams  00:38

Hi, Rita, thanks so much for having me on the show. My name is Kate Williams. I'm the founder of a company called people first content, we do writing. We write content for businesses, so blog posts, articles, website content, ebooks, lead magnets, emails, whatever people need written, we do that. And so I live near Tulsa, Oklahoma, I have two sons, they are 11 and 13. Two boys, so very active, very busy boys. So they have been with me through it all from the beginning. So we moved to Tulsa when my oldest was just a baby from Detroit, so I could go to grad school. So I got my PhD at the University of Tulsa, I had my second son while I was there, too. So they're very used to the working from home kind of thing and be working all the time. And that's kind of part of why I started the business, which we'll probably get into a little bit. I think a lot of moms can relate to wanting to be home more with their kids be able to work from home. It's awesome. So that's why they were just busy. Busy. Busy with Middle School is a busy time. People don't tell you, yeah, my drive.

Rita Suzanne  01:53

My sons are in middle school, too. They're the same age 11 and 13. For right now, they'll be turning 12 and 14 next month. But then I have my girls who are now 13 and 15. So I am with you. I have one in high school and then three in middle school. So yeah, it's a lot going on. And so tell us like, when did you start your business? Like what what made you want to start your business?

Kate Williams  02:24

Yeah, so. So I launched it in 2018. So we've been incorporated since November 2018. I went full time in April of 2019. So after I graduated, I graduated my PhD January or December of 2015. worked for a company for a few years. And then around 2018 Just was starting to feel like I had reached kind of the highest I could go with that company, it was looking into other options. couldn't really find any great options that worked. Because a lot of it was one of the great things about the company I worked for was it was so flexible. And I think is you know, and other moms know, like that flexibility is huge. So I needed that. And that kind of was what led me to think about, hey, what if I did this on my own. And so I started freelancing a little bit. I freelance through grad school, and then kind of got back into it and realize that there was this need for people to have a reliable writer that they could count on. And that's kind of what the idea of building a company came from. And so I started doing it on the side nights, weekends, holidays, that kind of thing. And by April, I wanted to be done by summer, so I could be home in the summer with my kids. I love to them.

Rita Suzanne  03:38

So Kate has a cold. So if you're. So I appreciate you jumping on. I just want I'm like, I know that it's probably hard for you to talk right now because the throat is hurting. And I'm all you know, depending on, like, tell us everything

Kate Williams  03:57

Theraflu so I should be okay, you're here.

Rita Suzanne  04:00

Great. So I remember when I started my business, it was so that I could be home with my my sons more. I think that a lot of moms, that's what they want. And so you feel like being home with your kids or you know, trying to develop this business in alignment with being home with your kids. Like that's what really led you down the career path that you're on right now.

Kate Williams  04:24

That was a big part of it for sure. My son broke his leg in December of 2018. And I had to be home with him. And that kind of got me thinking about like, what if I couldn't do this? Like I said, I have a flexible job, which was great. But I was like, Well, what if something else comes up plus I really liked I liked working from home like that gave me a few weeks at home and I was like, Okay, I could I could do this. Right? Yeah.

Rita Suzanne  04:47

Everybody wanted to work. I just remember everybody wanted to work at home until like COVID it and then nobody wants to work at home anymore. I remember when I had one of my son I think it was my second son And I was trying to talk my boss into letting me work from home a couple of days a week, so that I didn't have to send both of them to daycare because it was so expensive. And he was just like, I just don't see how you'll be able to get anything done from there. And I was like, like, I could do all the same stuff. I'm just not physically in the office. And he let me do it every once in a while, but it wasn't anything regular. So I think that if something came out of all this code stuff, it was the fact that now it's more accepted to work from home, or even to have that, you know, half and half schedule. If I had a, you know, if I had to have a job, I would want one that gave me more of like, you come into the office, because I want to be around the people, right? Like I want to, I want to have that socialization, but also I want to have, like the privacy and the ability to do what I want. You know, at my own time,

Kate Williams  06:01

I always planned on having a virtual first business because part of one thing I find challenging as a writer, it's like, you don't necessarily have a nine to five, like ideas don't come to you at three o'clock in the afternoon. Sometimes, like sometimes you need to go take a walk, or just take a break or take a nap or do something. And so I think the way we have it structured my employees, we're all Tulsa based, but we're all work remotely. So they can work on their own time. Sometimes they email me stuff at midnight, and it's like, that's great. As long as you get it in by the deadline, who cares when you're working? And I'm happy that that's true. Like, the first time when I mentioned this people, I had many people like that's never gonna work. Yes, it will.

Rita Suzanne  06:40

And now it's so commonplace, you know that everybody is doing it, but also like the fact that people are working at home with their kids. And I remember because I started my business in 2014. I remember doing a, like a presentation for a Facebook group. And it was, you know, somebody who's very popular, and I was in there doing the thing. And it was at the end, and my boys busted in the room and started jumping around and started laughing and clapping and making, you know, I was just at first mortified, right. But then everybody's like, Oh, my God, you're so cute, you know, and then but now it's more acceptable, like people understand, like, your kids are going to be at home, it's not a big deal. And I think that, that's one thing that I love is that now you can work at home, it's more acceptable to work at home with your kids. And, you know, and like we want to work, we just, you know, we need to take care of our children as well. So what advice would you give to like other moms who are maybe considering starting their own business?

Kate Williams  07:51

Um, I'd say, I think the first thing is to find other people who support you. So like this, the group that you're putting together, I think is awesome. For that reason, I was part of a nonprofit, here in Oklahoma called Oklahoma women and technology and said, that was another great just getting out there and meeting people led to some leads on clients. But the most important thing is I made some friends. So just, you need friends, like you need people that you can just at the end of the day, go and hang out with and talk to and vent to and just get that sounding board plus, you know, they'll give you confidence, like, hey, you know, sometimes I'll have a really hard day and I'll talk to somebody like Yeah, but you're employing people, like you're doing a really good job, like, Thank you, I needed to hear from somebody. And you can do the same thing for them. So the first thing I would say is find, find some way to surround yourself with other women. I think it's really, really important for women to help women. And the second would be just have confidence. It's really I know, it's hard to have confidence. But trust yourself. You don't have to take everyone's advice. I think it's good to get advice from other people. And then really focus on what you're good at and know, you know, trust yourself, I had lots of people telling me you should get an office or you should do website design. And like when I'm not a designer, like I want to only do content, and it works yourself. And then the last advice that I have a very hard time following is to make time for yourself. I think we all hear that. But it's it's really hard. Like it that like it's really hard when your mom and you're taking care of all the things but you also are trying to do this business. So I'm trying to one thing I've been doing since school started is meeting up with one of my neighbors a couple times a week and we just go for a walk just 20 minutes around the block like just around the neighborhood. I put on the calendar, but as if it's a meeting. That's really nice. That's a nice start to my day. So I'm trying I'm trying to take my own advice, but I think it's gonna get burnt out. You

Rita Suzanne  09:59

know I mean, you have somebody who's gonna, like keep you accountable, right? I could put on I have on my calendar every day that I need to go for a walk, right? But if something comes up, it's going to get pushed, and I'm not going to do it. But if somebody else was depending on me, then I would actually make the time and do it. Yeah. And so I think if you are like that, then accountability partners are definitely what he me.

Kate Williams  10:25

Absolutely, yeah. No, she's the one who texts me like, are we going like, fine? Yeah, right. And

Rita Suzanne  10:31

then you felt like at first you're like, No, I don't want to but then when you get there, you're like, Okay, this was what I needed. Especially when you're writing, I remember when I was doing design, I would sometimes get a block. And I would actually need that. But I didn't want to leave because I was like, stuck in the middle, trying to solve this problem. I'm gonna figure it out. But then when I would leave and come back, the solution was right there in front of my face the whole time.

Kate Williams  10:56

Yeah, yeah. It's important to remember that. Yeah. That moment is really hard.

Rita Suzanne  11:01

Yeah, it's so hard. Because you know, like taking care of yourself. Like we, as moms, we always push ourselves to the back, like, you know, after I had kids, it became less and less about me. And then once I started my business, that became another priority. And so doing stuff for myself, just has been pushed, you know, continuously to the backburner. But, you know, when I had my little burnout and restructure of my business, I started figuring out what was important to me, and important to me was like, I wanted to feel better. And, you know, like, there was nothing physically wrong with me, I just don't feel you know, I feel tired, I feel burnt out, I feel exhausted and pulled in 1000 directions. And so part of that is really just recognizing, taking care of yourself, right, like, but I, what I've realized, too, is that it's not always about what you do, as well, sometimes about what you're not doing. Right? Like, for me, I taught my sons how to do laundry at nine years old. And so I don't wash their clothes, like they wash their own clothes. If I don't feel like cooking, they do the you know, they cook. My kids all have chores, so they keep my house nice and shiny. And so there's a lot of things that we cannot do for ourselves, that is a form of self care as well. And like, you know, business, I'm delegating a lot. And I'm sure you aren't you. Yeah. Which is helpful, because it takes some of the pressure off of us. And I think that's why people need to outsource, you know, like writing and things like that, because a lot of people they put writing on the backburner of things that they need to do. Right,

Kate Williams  12:48

exactly. That's what we definitely have found, especially when you get so our client base is small businesses, sometimes solopreneurs, who, you know, they don't need to hire an in house writer, they might only need one blog post a week. And so it's so small, but they're like, I'll just do it. And then as he said it just every week, that's what comes off the to do list, like that's the first thing to go, right, like,

Rita Suzanne  13:10

equivalent to self care. Right?

Kate Williams  13:12

Exactly. And it's like, if you just would do it. And once they do, like, once they finally hire us and start working, they're like, oh, like we are seeing more traffic, right? Yeah, a good analogy here is like self care for your business.

Rita Suzanne  13:25

Yeah. Because you know, I think that people don't understand that with your website, once you make changes to it is actually good for your SEO, because Google is then crawling your website and seeing the changes, and especially if it's content that's actually for your target audience, and all of those things. And so that's good to keep in mind is that if you can't write something to get somebody else to do it for you, you know,

Kate Williams  13:52

exactly the same way. Yeah, I have outsourced my accounting. That's to say like

Rita Suzanne  14:01

I liked the words, not the numbers. So one of the things that I loved when so every buddy knows the story of like, how I got my my two nieces, you know, my sister passed, and then I got custody and my nieces and one of the things when my youngest niece, she came and she was bored, because they didn't have their stuff at my house yet. And she was like, What can I do? And so I showed her this book that you know, was encouraging kids to learn about entrepreneurship. I read the book, and she went out and started like, trying to start her own business. She walked dogs and made money and I was so proud of her. But have your kids learned anything about entrepreneurship from you since they've been kind of following your journey? So

Kate Williams  14:50

yeah, it's funny because they've kind of taken two different approaches. So my 11 year old is like, all in on entrepreneurship. He He's watched my husband also had he works full time. And he has a couple of side businesses. So they watch both of us. Weekend, sometimes our weekend starts at four o'clock on Sunday. But you know, he's he's seen it. He's seen the highs and the lows, he really likes the idea. He sees me come in my office and shut that door and not deal with coworkers like any office. He's had some really bad experiences with group projects. And he's all like, he went to entrepreneur camp this summer, where they built a business, and they did a pitch and he loved it. So he's like, already planning his next business. That like for him, that's, you know, he's, that's what he wants to do. And my 13 year old wants none of it. He's just like, why would you do this when you could just work for somebody else. And so

Rita Suzanne  15:48

that's, you know, some people, some people are like that. They're like, I don't want to deal with all the stress and the worry. And, you know, and I get that, because I think that people don't understand how challenging it is to run your business. Right? There's so many things that you have to do.

Kate Williams  16:05

Exactly. And it's like, the highs and the lows. And then one week, you can have both, you can have your best day and your worst day, right? What makes it worth it?

Rita Suzanne  16:15

That's true. So as a mom, like, besides putting off self care, like, is there anything else that you've learned, you know, from being an entrepreneur that's helped you or vice versa, like from being a mom that's helped you with being?

Kate Williams  16:34

I think, honestly, I think that parenthood is a really good training tool for for being agile for one thing, because you can't predict what's going to happen, who knows what's gonna like, I'm sick now, because my whole family was sick last week. And so I've had two weeks thrown off where I've had to completely rearrange things. And that's just one example. But yeah, and so having kids throughout grad school helps to become super efficient. For one thing, I think that helped my writing a lot. So you kind of hone in instead of spending hours agonizing over words was like, well, it's this or nothing. I just have an hour, here we go. And that helped me become really efficient with how I planned my writing, and how I prioritize things. And that has translated into entrepreneurship to like, how do you prioritize when everything's a top priority? How do you decide what to do? Yeah, yeah, that's really been useful. Well,

Rita Suzanne  17:35

I have a question. So if somebody cannot hire someone to come in and help them, what do you have any recommendations for them in order to help them be more efficient in their writing? Because I think that that's like the struggle, people just sit there and they don't know what to do.

Kate Williams  17:52

Yeah, so I teach writing also, at the University of Tulsa. And so what I tell my students is to just start, like I tell, I encourage drafty drafts with them. I think that's the hardest thing, everyone sits down anything you do, it's gonna be a masterpiece. And it's like, just just get words on the page 90% of the time, it does not sound as bad as you think it's gonna sound. And you can always edit it. And you don't have to start at the beginning either. So sometimes, sometimes I can, like, I can just sit down and I can write a blog post from start to finish. But other times, I'll sit down, I'll have, you know, a working title. I'll have a few headers, and I don't know where to start. And I'll just go like, Okay, well, this is the section that I know the most about. saalfeld. Listen. Mm, from there. So I think starting with what you know, can be the easiest. And then you can always edit it later.

Rita Suzanne  18:43

Yeah, I think that's good. Like, and like you said, like having somewhat of an outline where you have like the main points that you want to hit and talk about those things. And then then you could do your intro and your outro, Lido. Basic. Yeah.

Kate Williams  18:58

And sometimes I'll say, the end just to make myself feel better. The call to action by verbally stuck.

Rita Suzanne  19:06

outcome of this, where are we going?

Kate Williams  19:09

Exactly figure out what you want to read. Sometimes that's the easiest place to start to.

Rita Suzanne  19:14

I feel like that's probably one of the most important things right. And it helps you stay on track with where you know where the actual use is going. Because you know that it needs to lead to this thing. So here's the path that we need to go down in were staying focused and on track. I used to speaking of walking, I used to go and back in the day I would. When I lived in California, I would walk and talk and so I would record myself based on whatever topic I was trying to write about because whenever I would sit down to write I would just my brain was just like no, there's too much like there's there's too many things going on. We can't do it. And so I I'm the type who was like, I need quiet when I'm ready to focus, I need to pay attention to what I'm doing. And so even when I would do that it wouldn't work. So I would go on walks, and I would just speak it and it would at the time it was dictating into like Google Drive. And then like, you're saying, I would go back? And then I would like, oh, my gosh, this is horrifying, you know, but what is good?

Kate Williams  20:22

There's always good. There's always good in there. Yeah.

Rita Suzanne  20:25

So I but I don't do that anymore. I don't know why I just like I think at this point, I feel so connected with who my target audiences that I don't really need to sit down and do it. So maybe that's the difference. Why I was so off because I couldn't connect to it.

Kate Williams  20:41

Yeah, knowing your audience is huge. Yeah, it's in purpose. Those are the two things you need before, I think you can sit down and write anything.

Rita Suzanne  20:49

So what do you have any suggestions for people that maybe are not clear on who their target is? Hmm. Um, that's a really good, how do you help them figure out who their target audiences?

Kate Williams  21:05

So generally, I think, a lot of times, I have clients who have like four or five audiences, and so the trick is narrowing down who it is, you know, so finance, they may be working, you know, they might be trying to target individuals, and, you know, investors and commercial lenders or something like that. And so, it's fine to have content that speaks to each of them. But for each, that's is where I actually started at the end again, like, Okay, well, what are you trying to do? Are you trying to get the individuals to click something or start better start with what you're trying to get out of this piece? And I can help you identify who it's for? I think you generally by the time people are ready to write content, they have an idea vaguely of who their multiple audiences are, and

Rita Suzanne  21:53

figure out how do I sell this thing? And yeah,

Kate Williams  21:57

if you're able to, if you have like a social media following or an email list, who you can always ask, ask, like, ask what they're

Rita Suzanne  22:04

looking for, like, some people are like, I don't want to ask my isn't big enough? And what if people don't reply? And you know, like, all that stuff? People are nervous. I'd say

Kate Williams  22:15

if they don't reply, that's fine. Like you're not out anything. Right? Easy, I think a one question poll. Yeah, that's really easy for people to click on. Like, I get people don't want to, you know, fill out 10 Question surveys, but just a short poll, could be,

Rita Suzanne  22:30

you know, as long as it's your target audience, right? Because if you're asking like people who aren't even like in your sphere, then it doesn't even make it like I used to, I used to hate it when somebody would take logos into like, massive Facebook groups, and like, which one of these do you like, better? Know, Like? Or ask their husband? Like, which one do you prefer? And I'm like, yeah. Yeah. You know, so that's, that's super frustrating. But let's get back to a little bit more self care. Because, you know, that's my favorite thing to talk about. And, you know, in networking, I love to talk about, like networking and relationship building. So let's, let's backtrack, a little talk about networking and relationship building. So do you feel like that has helped you with your business? Like the networking?

Kate Williams  23:25

Yeah. So actually, if we go back a little further networking, through through my kids helped me land my job, the first job like outside of academia. So as I said, I had young kids in my Ph. D program. And so my cohorts were all youthful and single and childless. And so I had to find some outlet, new city, new friends. And so I joined a family, it was called the Tulsa family club, just a meetup.com group, where I made a lot of great friends, which is awesome. So we went to the zoo and playdates and all that. And then there became really good friends with a lot of people. So when I graduated, I was looking for a job, an academic job market, you apply in the fall, but you don't get letters till spring or summer. So I graduated December, and one of my friends, he was the CEO of this company that I ended up working for, and he was like, Well, hey, we're thinking of hiring in house writers. Why don't you come on board on contracts for six months, we'll figure it out in July, you know, if you want to stay or go or whatever. And so like, that was just a great way to get into this business. And I was like, Oh, by the time July came, I was like, I meant, like, I don't want to academia. I love this. And so sorry. Excuse me. I got really excited talking about it. And so it was interesting how, like parenthood led me to this career path and parenthood was why I was freelancing in the first place because I couldn't get a regular job. I'm making, you know, to make some extra cash during grad school. And so that was how I started freelancing and writing for the web. And so I kind of credit that to, to like, building my career path, the flexibility, you can't be there. And then

Rita Suzanne  25:16

yeah, sorry. I think that a lot of people don't talk enough about what they do, right. So nobody knows what they're doing. And then therefore, they're not being I guess, approach for these opportunities and things of that nature. And I don't know if it's because they need a little bit more confidence in what they're doing. But for me, like, the only way that I was able to stay in business for eight years, was through networking and referrals. And, you know, and creating relationships with people, because, you know, I couldn't spend my time on social media, just posting every single day about, you know, all the things and in trying to build up social media is not really a guaranteed source of clients. And I think that if people would focus a little bit more on those relationships, then that would be more profitable for them.

Kate Williams  26:18

Yeah, absolutely. I love going to conferences and being just one on one. And it's like, you don't have to hand everyone your business card, just having a few really great conversations.

Rita Suzanne  26:28

Yeah, I think that so when people say that they can't go to conferences, or that they're too busy for stuff like that. Like, do you have alternative suggestions that you

Kate Williams  26:42

I've been trying to do some virtual networking? And so I'm trying to tell myself to one virtual and one in person networking a month?

Rita Suzanne  26:51

Yeah. Yeah. One, one thing that I tell my clients is like, you know, create a list of who you've connected with, you've talked to and, you know, follow up with them and see how they're doing. And you know, that helps you nurture relationship, too. It's not all about selling all the time. It's about knowing people

Kate Williams  27:14

know exactly you ever know, who knows somebody else in our little circle, I've been invited to a lot of things in Tulsa, and Tulsa is a really like tight knit tech community. And that's been really great for just exactly leaving people, even if it doesn't lead to business, it leads to like, new ideas and new opportunities. And,

Rita Suzanne  27:32

yeah, I think that that's one of the most important things because the, you know, I remember when I would used to go to the local networking, right? And I, sometimes it's so it feels so gross, right? Because everybody's just like, you can smell the desperation, you know, a mile away. And I always tell people, like, I don't go to these things to get clients, I go here to make friends. And that's really all I'm here for. Yeah,

Kate Williams  28:01

I think that's the right approach. There's one that I've been trying to go to, it's a golf networking, because I'm trying to learn golf for that too. Because like, hey, if I get a little active while I'm making friends, that's great. Yeah, you need those people that you can just bounce ideas off of, to, to be about business.

Rita Suzanne  28:19

Exactly. Because, you know, it's like support, you know, like you mentioned earlier, and like I had said, I've been saying is like, you know, nobody understands motherhood or like being in business as a mom, like another mom, because I have tons of friends, women friends who are business owners, but they don't have children. So they don't really understand the pull that the children have on, you know, your life.

Kate Williams  28:48

You know, yeah, like, my workday basically has to end at four, because then I'm driving kids around till 730. Start early. Yeah, that's the thing. I can't just work 16 hour days.

Rita Suzanne  29:02

Exactly. So and but I think that goes part in with, you know, boundaries and setting some time management and really staying focused on your goals, because a lot of people they want the balance in their life. But you know, it's really like sticking to what's important to you. And like you said after four, like this is no longer my priority for the day. Exactly. Yeah. Yeah. So now let's talk a little bit more about self care besides walking with your neighbor, like, Do you have any other self care things that you practice that you love that you want to recommend?

Kate Williams  29:44

I love reading, and I've been getting back into reading. It was hard after graduating with my PhD because you have to read so much. And so just finding things like The Hunger Games was the first thing I read after I graduated. And so I've been focusing on just finding Just fun, fun, fun stuff to read. Yeah, it doesn't need to be highbrow literature just, I think that that can be fun. So I do that at night, I tried to read for, you know, a couple of chapters at night. So I think,

Rita Suzanne  30:14

you know, because a lot of people, they, you know, they just don't, I know, for me, I started reading and it was all just all consumed about business business, listening to podcasts, and then I stopped even listening to music because I was like, so consumed with all the business stuff. And then I just remember, I mean, this went on for years, I would go for a walk, and I would listen to podcasts, I would be at the gym, I would listening to, you know, to books, or whatever. And so now I try to revolve between the two because I love you know, I love listening to music and singing and stuff like that. But one thing I wanted to suggest, because in the beginning, you talked about a little bit about some people needing confidence, or, you know, like, in order to do that, and so one of my other guests, and a client of mine had recommended something on one of these podcasts, and I love it. And it's called a win wall. Right. And so I think, especially when you're first starting out, it's good to have those, like declarations of, you know, you are really good at what you're doing, you are helping people you are, you know, employing other people. Yeah, I think that, you know, it's like, it could be affirmations and stuff like that, too. But one thing that I do is like, pull all my stuff into like a folder on my on my computer. Right, but I'll look at that. If I want to, I would, but it's not the first thing that I see. Yeah, I've been like toying with how am I going to create my own wind wall? Because I think like, I want to make that and necessity to like for my clients to Yeah,

Kate Williams  32:01

that's great. Because it's like the negative, which there aren't many negatives. But you know, if you get negative feedback, it's like that, for some reason that sticks with me for days. I'm sure not alone, versus Oh, good feedback.

Rita Suzanne  32:14

Right, right. It's just great. Great reviews,

Kate Williams  32:17

and like one negative one any focus on that one negative.

Rita Suzanne  32:21

Yeah. But and then usually the person who's maybe just doing saying the main things is just, you know, maybe they're having a bad day, or they're trolling or just like, you know, they don't feel good about themselves. Who knows? And so, you know, it's like, trying not to take that stuff to heart, I think is super important.

Kate Williams  32:39

Yeah. So again, goes back to having a support group, someone you can just vent to, and move on. So you don't carry it with you all day.

Rita Suzanne  32:47

Exactly. So okay, tell us where everybody can find you. Where are you online?

Kate Williams  32:53

Um, I am on LinkedIn, that's probably the most we're in the most active. So I think you just search for me, Kate Williams, PhD. You should find me. I think the link, I sent you the link to it.

Rita Suzanne  33:06

Yes. All the links will be in the show notes. Sure. Yeah.

Kate Williams  33:09

So people first content.com is where you can find all of our blog posts more about my team members and my staff. And then we're also on Facebook and Instagram at people first content, I think it's people one content, but again, you'll have the links. So LinkedIn is probably the best. That's where That's where I've made the most connections. That's where I've had the most academic your most time.

Rita Suzanne  33:31

Yeah, I had somebody else telling me how great LinkedIn is as well. I'm on Facebook more than I've always been on Facebook. But I think

Kate Williams  33:43

the more your audiences.

Rita Suzanne  33:45

Yeah, yeah. So thank you so much for joining us today. It's been a pleasure.

Kate Williams  33:50

Yeah, it was great talking to you. Thanks for for suffering through my cold with me.

Rita Suzanne  33:55

Yes, they can for sure. Yes. Thank you again. You're welcome. And there you have it. I want to encourage you to remember that being a mom who runs her own business is not easy. We all struggle, but just keep moving forward. And don't forget to make time for yourself. As moms we are usually the first thing to go to the bottom of the list. If your business is overwhelming you and you need real solutions, not just some sugar coated suggestions apply to work with me at ritasuzanne.com/apply